We continue to be busy with really interesting client work. Look for some new posts and white papers to come out of this research over the next few months, but for now blogging has been a bit light while we’re working hard. In parallel with our busy times, we have also been pondering the ways in which the email world illustrates the classic bon mot “plus ça change, plus c’est la même...
Michael Geist, a law professor in Canada, writes about the new CASL law, why it’s necessary and why it’s more about privacy and consumer protection than just about spam. The law has at least three goals: provide Canada with tough anti-spam rules, require software companies to better inform consumers about their programs before installation, and update Canadian privacy standards by re...
A few weeks ago, I signed up for a webinar from the DMA. As is my normal process I used a tagged address. I don’t remember any notification that I would be signing up for mail, and I generally do look for those kinds of things. I also know a lot of webinars are used to drive sales processes and I prefer not to waste sales time if I’m not actually looking to purchase. In recent weeks I...
I’ve given Humble Bundle my (tagged) email address a bunch of times – as part of purchases, as my username on their website, to download games and books I’ve bought. And, naturally, they’ve sent me newsletters announcing when they have new sales. Did I check a checkbox or uncheck a checkbox? I don’t remember, and don’t really care. It’s a company I have a...
It’s Canada Day, and this year it has special connotations for email senders who are in Canada or sending to Canadian residents. CASL is now in effect. For in depth guidance, go visit Matt Vernhout’s excellent series on CASL. But for those of you who just want the Cliff notes here’s the high points If you are in Canada or you are sending to residents in Canada: You must have...
The Canadian Anti-Spam law takes effect this summer. EmailKarma has a guest post by Shaun Brown that talks about how to handle current opt-in subscribers under the law. Express consents, obtained before CASL comes into force, to collect or to use electronic addresses to send commercial electronic messages will be recognized as being compliant with CASL. What does “grandfathering” mean...
This morning Industry Canada published its final regulations regarding the implementation of the Canadian Anti-Spam Law. Email related provisions of the law will take effect June 1, 2014. What does this mean? It means that anyone sending mail from Canada or anyone sending mail that is accessed in Canada is required to have explicit opt-in consent for sending that mail, with a few exceptions...
Three great articles on CASL.
Does Canada’s Anti-Spam Law Really Make It Illegal To Email a Step-Parent or Great Uncle? No.
Does Canada’s Anti-Spam Law Really Make It Illegal To Promote a Child’s Lemonade Stand? No.
Does Canada’s Anti-Spam Law Really Stop Small Business From Using Email Marketing? No.
HT: Neil Schwartzman
Based on initial feedback collected in 2011, updated regulations for CASL have been published by the Industry Canada. Interested stakeholders have until February 4, 2013 to comment on the proposed regulations.
Edit: to identify correct Canadian Govt Agency (Thanks, Neil!)
Canada passed an anti-spam law in 2010. Implementation of this law (CASL) were initially scheduled to go into effect in 2011. That deadline has passed and it’s not looking good for a 2012 date, either. Canada’s Radio-television and Telecommunications Commission is the agency responsible for enforcement and rulemaking. This week they published 2 bulletins to help guide companies on how...
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