There is a meme going around related to the Equifax hack that points out an executive in charge of security doesn’t have a degree related to security. Surprise! A lot of the folks who currently keep us safe on the internet don’t have degrees in security. They just didn’t exist when we were in school. I think Paul summed it up best: [T]alking about Susan Mauldin’s music degree is...
A friend of mine sent me a copy of an email she received, asking if I’d ever heard of this particular sender. It seems a B2B lead generation company was sending her an email telling her AOL was blocking their mail and they had stopped delivery. All she needed to do was click a link to reactivate her subscription. The mail copy and the website spends an awful lot of time talking about how...
A number of Goodmail customers are scrambling to identify alternatives now that Goodmail is shutting down. There are two companies in the field offering similar services. Return Path offers Return Path Certified. A number of large ISPs accept Return Path certification, including Yahoo, Hotmail and Comcast. IP addresses that are certified are not guaranteed to reach the inbox, but there are some...
Yesterday Goodmail sent out mail to all their customers announcing they are ceasing operations and taking all their token generators offline as of 5pm pacific on February 8th. While this is a bit of a surprise on one level, I’m not that shocked. Ken Magill mentioned in August that Goodmail was on the sales block and rumors have been circulating for weeks about significant changes coming to...
Return Path recently announced changes to their certification program. They will no longer be certifying 3rd party mailers. We will no longer certify mail streams which are strictly comprised of “third-party marketing” email (e.g., email-based advertising that is not accompanied by content and is sent on behalf of a different company than the one to which the end user subscribed in...
ReturnPath announced today that images and links from Return Path Certified senders are turned on by default in the Yahoo mail interface. This affects many of the other domains using Yahoo for mail hosting including Bellsouth, SBC, Rogers, BT Internet and Rocketmail. Overall, I think this is something that Return Path can be proud of. Yahoo fiercely protects their users’ inboxes. They have...
In early February Yahoo announced they were no longer offering preferred delivery to Goodmail customers. By the end of March, Yahoo will have decommissioned the Goodmail specific mail handling servers. What does this mean for Goodmail customers who have no history of mail to the normal Yahoo mail exchanges? Will they have to go through an IP warmup period? Thankfully, no, they won’t. IP...
Yahoo announced today that they would be decommissioning the Goodmail specific MX machines as of March 24. Goodmail customers should talk to Goodmail about necessary transition issues. On Yahoo’s end, my understanding is that they are working to make the transition as painless as possible for the customers of Goodmail. This seems to be the final nail in the coffin for Goodmail at Yahoo...
Last week John Scarrow from Microsoft made a public statement on Deliverability.com about Microsoft’s approach to using available products in the email industry. […] before committing to a certain technology or provider we conduct rigorous testing and pilot programs to ensure that our internal standards are met. Until that bar is met, we have no partnership announcements to make...
A week ago, Goodmail notified customers about upcoming changes to the Goodmail Certification program. They wanted customers to be aware that Yahoo was going to stop offering Goodmail certified email priority delivery and guaranteed inbox placement as of February first. I’ve talked with a number of people in the industry, including representatives of Goodmail and Yahoo about this change...
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