Not just secure from outside forces, but also secure from employees? In a recent survey published by Help Net Security, approximately half of all employees said they would take data, including customer data, when leaving a job. This has major implications for ESPs, where employees have access to customer data and mailing lists. There are at least 2 cases that I am aware of where employees have...
Mark Brownlow has a great roundup of how statistics and data can mislead marketers if they’re not really paying attention.
Over the weekend, one of the major ISPs purged a lot of abandoned accounts from their system. This has resulted in a massive increase in 550 user unknown bounces at that ISP. This ISP is one of those that uses bounces to feed into their reputation system and the purge may cause otherwise good senders to be blocked temporarily. Talking to clients and other industry folks, it looks like the...
iContact has acknowledged that (some) of their customer lists were compromised and that they are investigating. As iContact has chosen not to allow comments on that post, feel free to share comments here.
HT: @aliverson
There have been a number of reports recently about customer lists leaking out through ESPs. In one case, the ESP attributed the leak to an outside hack. In other cases, the ESPs and companies involved have kept the information very quiet and not told anyone that data was leaked. People do notice, though, when they use single use addresses or tagged addresses and know to whom each address was...
Mark Brownlow (who I don’t think is here in Ams, much to my disappointment) wrote a long assessment of how to determine what is the best time to send email. He walks through the questions and the data that a sender should evaluate when making the decision when to best send email. I have previously posted about my views on the best time to send email. There is no one best time to send email...
Last week I wrote about a study classifying different types of email users. My point is that senders should be very aware of how their users interact with email, in order to provide the best user experience and the most revenue for the sender. If, for instance, the bulk of recipients are daytime (9 – 5 M-F) users, then the best time to email is different than if the bulk of recipients are...
Pages and pages have been written about the best time to send email. Marketers spend significant amounts of energy discussing and researching the best time of the day and the best day of the week to send email. I have long thought that these discussions do not put enough attention on individual end users and how the recipients interact with email. Researchers recently developed a model for email...
As if suing themselves out of business by going after Comcast and Spamhaus weren’t enough, e360 is now suing Choicepoint for breach of contract and CAN SPAM violations. As usual, Mickey has all the documents (complaint and answer) up at SpamSuite. This may actually be an interesting case. On the surface it is a contractual dispute. Choicepoint sold e360 40,000,000 data records containing...
Yesterday I blogged about eROIs contention that consumers should not be wasting the time of lead gen companies by filling in fake data. There were lots of good comments on the post, and I strongly encourage you to go read them if you are interested in different perspectives on the data issue. One of the arguments I was making is that people are only going to give accurate information if they...
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