The more I look at the industry, the more convinced I am that we’re in the middle of a fundamental shift in how email is filtered. This shift will change how we handle email deliverability and what tools we have and what information we can use as senders to address challenges to getting to the inbox. Early deliverability This period is roughly between 2001 and 2006. Many of the email...
Return Path has released their 2017 Deliverability Benchmark Report. I haven’t had a chance to look at it, but did download it earlier today. EContent has a summary of the article up, with the headline Research Finds Email Senders with Strong Subscriber Engagement Are Likely to See Less Email Delivered to Spam. Useful data points they pulled out include: The increase in spam placement is...
There are lots of places to get deliverability help, I thought I’d list some of them here so I have a post to point people to. Of course, we provide deliverability consulting services and have done since 2001. Our customers are mostly large companies sending millions of emails a month. I focus mostly on complex problems that other deliverability folks haven’t solved. Overall I focus...
I started writing this blog post while sitting on a conference call with a bunch of senders discussing some industry wide problems folks are having with delivery. Of course the issue of Microsoft comes up. A lot of senders are struggling with reaching the inbox there and no one has any real, clear guidance on how to resolve it. And the MS employees who regularly answer questions and help folks...
Everyone ready for Black Friday and Cyber Monday campaigns? I know many retailers are already mailing, my inbox is exploding with offers. For me, this is often a quiet time of the year. As a strategist, most of my worked happened months ago. Now, it’s time for execution. I wish everyone a successful week of mailing. May your deliverability be high. May your subject lines be correct. May...
I was chatting with folks over on one of the email slack channels today. The discussion was about an ESP not wanting to implement a particular change as it would hurt deliverability. It led me down a path of thinking about how we think of deliverability and how that informs how we approach email. The biggest problem I see is the black and white thinking. There’s an underlying belief in the...
Hello! Hope all are keeping safe through Harvey, Irma, Katia and the aftermath. I know many people that have been affected and are currently out of their homes. I am proud to see so many of my fellow deliverability folks are helping our displaced colleagues with resources, places to stay and money to replace damaged property. Here’s a mid-month late wrapup of our August blog posts. Our favorite...
August 2017 marks 10 years of blogging. In that time we’ve written almost 2200 posts. We’ve had millions of visitors. My first blog post was a bit of a cliche. The first real content on the blog was a post about the 7th circuit court of appeals ruling in the E360 v. Spamhaus lawsuit. I continued following that case for the next 4 years as various arguments, filings, and rulings were...
I had other posts in the pipeline, but saw a link to the Litmus 2017 State of Email Deliverability Report and decided that deserved a mention here. There’s all sorts of interesting data there, and well worth a download and read. I was, of course, interested in the “most problematic subscriber acquisition sources.” Senders having blocking issues or blacklist problems in the past...
Following on from my reading between the lines post I want to talk a little bit about using the channels. From my perspective the right way to deal with 99% of issues is through the front door. Last week I found myself talking to multiple folks in multiple fora (emailgeeks slack channel, mailop, IRC) about how to resolve blocking issues or questions. All too often, folks come into these spaces...
RSS - Posts