Most deliverability problems don’t start where many people think they do. So very often people call looking for deliverability help and tell me all about the things they’re doing to reach the inbox. They’ll tell me about content, they’ll tell me about bounces, they’ll talk about complaints, engagement, opens and clicks. Rarely will they bring up their list source...
I had the privilege to be a part of two panels at EEC16, with some of the best folks in the business. The first panel was “Everything You Ever Wanted to Know About Deliverability, but Were Afraid to Ask.” We had a lot of great audience questions. The first question, which was awesome (and I don’t think planted) was: “What is the most important thing we can do to improve...
One of the things I miss about being in science is the regular discussions (sometimes heated) about data and experimental results. To be fair, I get some of that when talking about email stuff with Steve. We each have some strong view points and aren’t afraid to share them with each other and with other people. In fact, one of the things we hear most when meeting folks for the first time...
EEC16 was my first Email Experience conference. I was very impressed. Dennis, Len, and Ryan put together a great program. I made it to two of the keynotes and both took me out of an email focused place to look at the bigger picture. Patrick Scissons discussed his experiences creating marketing and advertising campaigns for good and to share messages. Some of the campaigns were ones I’d seen...
Even for those of us who’ve been around for a while, and who have a lot of experience troubleshooting delivery problems things are getting harder. It used to be we could identify some thing about an email and if that thing was removed then the email would get to the inbox. Often this was a domain or a URL in the message that was triggering bulk foldering. Filters aren’t so simple now...
I posted Friday about how most deliverability folks roll their eyes when a sender starts talking about their business model. The irony is that one of the first things I do with a client is ask them to tell me about their business model and how email fits into their business plan. Once I know that, I can help them improve their email sending to meet the requirements of ISPs, blocklists and...
We have multiple measures of deliverability. Ones that we don’t even let in the door, and then we have ones that customers indicated that they don’t want to be delivered.
– Jeff Bonforte, Senior VP Communications, Yahoo Mail
Read a little more about Yahoo and spam over at Tech Insider, or listen to the podcast at codebreaker.codes.
Ken Magill will be interviewing me on the Truths and Myths of Email Deliverability, November 12 at the 2015 All About eMail Virtual Conference & Expo. Ken has a bunch of questions he wants to ask me, but he’s also expecting to take a lot of questions from the audience as well. Speaking of myths, there has been discussion lately about recycled spamtraps. Apparently, there are people who...
Last month I had the pleasure of presenting a couple talks to APSIS customers at their Email Marketing Evolved conference in Stockholm. The first talk was about deliverability and how it’s changed over the years. The second was about looking at the future of email and communicating with users online as we move forward in the digital world. The rest of the post is going to be a bit photo...
I wrote a piece for the Only Influencers special Holiday Preparations edition about deliverability and the holiday email rush. One thing I like about the chance to write for other publications is the process often leads me down thought pathways and generate some new ideas. One thing this post helped crystalize in my mind is the idea that every company doing email marketing needs a deliverability...
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