One of these things is just like the other Canonicalization is about comparing things to see if they’re the same. Sometimes you want to do a “fuzzy” comparison, to see if two things are interchangeable for your purposes, even if they’re not exactly identical. As a concrete example, these two email addresses: (Steve) steve@wordtothewise.com “Also Steve”...
A bit of older news, but worth a blog post. Early in August, Gmail announced changes to the inbox on both the web interface and the android client. They will be pushing authentication results into the interface, so end users can see which emails are authenticated. These are not deliverability changes, the presence or absence of authentication will not affect inbox delivery. And the gmail Gmail...
There are so many moving parts to ensure good email deliverability. Email marketers need to know marketing, they need to know email and they need to know design. The technical bits of email can be a challenge to learn, and many folks who write tutorials and How-Tos write them for a different audience than marketers. One of the things I’m trying to do is demystify the technical end of email...
I was looking for some references today back in old blog posts. This means I discover some old links are dead, blog posts are gone or moved, and information is lost. In this case it’s a post by J.D. Falk on deliverability.com. The link is dead (it looks like the whole website is dead), but I found a copy of his post and am reproducing it here. I don’t have permission, because I...
Dear Laura, I’m a little confused by the term “no auth / no entry”. Gmail and other major receivers seem to be moving towards requiring authentication before they’ll even consider delivery. Does this just mean SPF and DKIM, or does this mean the much more stringent DMARC, as well? Thanks, No Shirt, No Shoes, No What Now? Shirtless & Shoeless, “No auth / no entry” is...
Dear Laura, I heard recently that both Gmail and Yahoo will require DMARC authentication in early 2016 or images will be automatically blocked. Is that correct? And if so, do you know when they will be requiring DMARC? A DMARC-Overwhelmed Admin Dear Overwhelmed, There are three things going on here, all of which are related to DMARC but are very different in how it affects mail delivery...
I’ve been hearing a lot lately about DMARC. Being at M3AAWG has increased that. Last night we were at dinner and heard from the next table “And they’re not even publishing DMARC!!!!” I know DMARC is the future. I know folks are going to have to start publishing DMARC records. I also know that the protocol is the future. I am also not sure that most companies are ready for...
Dear Laura, I have a client moving from an external ESP to an internal system. They send approximately eight million messages per year, and these are primarily survey emails on behalf of their clients. We’ve had some conversations about authentication, and I’m trying to help them figure out if they just need DMARC or if they also need DKIM and SPF. It seems some ISPs prefer different methods, and...
Ask the Expert: How Can Email Marketers Stay Out of Gmail Jail and in the Inbox? The expert in question is an old friend of mine, Andrew Barrett. I met Andrew online in the late 90s, and we worked together (briefly) at MAPS. He was out of email for a while, but I’m pleased he came back to share his talents with us. The information in the article is valuable for anyone who struggles with...
The email solicitation that made me vow to never work with this company again. When sending unsolicited email, you never know how the recipient is going to respond. Writing a public blog post calling you out can happen. The 2016 Sparkies. Sparkpost is looking for nominations for their email marketing awards. Win a trip to Insight 2016! 5 CAN SPAM myths. Send Grid’s General Counsel speaks...
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