Over the last few months I’ve seen people complaining about losing the Yahoo FBL emails with verification codes. This seems to be intermittent and no one could really explain what was going on. Dale Lopez, VP of operations for V12 group, shared that their operations group discovered that one issue with the missing verification emails has to do with the length of the From: address and a...
A lot of people are reporting they’re not getting confirmation emails when signing up for the new Y! FBL program. This is causing problems with folks attempting to transfer domains to the new FBL.
Will update when I hear anything.
“We follow all the best practices!” is a common refrain from many senders. But what does best practices really mean? To me the bulk of best practices are related to permission, technical setup and identity. Send opt-in mail. Follow the SMTP spec. Authenticate your mail with DKIM. Publish a SPF record. Don’t hide you domain whois behind privacy protection services. Honor...
We’re seeing multiple reports that the Yahoo feedback loop stopped working some time in the past couple of days. If you’re not seeing reports, it’s not just you.
A couple weeks ago, I published a blog post about monetizing the complaint stream. The premise was that ESPs could offer lower base rates for sending if the customer agreed to pay per complaint. The idea came to me while talking with a deliverability expert at a major ESP. One of their potential customer wanted the ESP to allow them to mail purchased lists. The customer even offered to indemnify...
Things are extremely busy here and blogging is going to be light for a few weeks. I’ll be reposting some older blog posts that are still relevant for today’s email senders. Today’s post is a repost from November 2008. I look at the whys and hows of FBLs, address some of the objections people had to them and discuss how senders should deal with FBL mail. There has been a very long, ongoing...
There has been quite an interesting discussion in the comment stream of my earlier post about monetizing the complaint stream. I’ve found all the perspectives and comments quite interesting. There is one thing multiple people have brought up that I don’t necessarily see as a problem. They assert that this idea will only work if all ESPs do it because customers can just say...
What if ESPs (and ISPs, for that matter) started charging users for every complaint generated? Think of it like peak pricing for electricity. In California, businesses can opt for discounted power, with the agreement that they are the first companies shut off if electrical demand exceeds supply. What if ESPs and ISPs offered discounted hosting rates to bulk senders who agreed to pay per complaint...
A few years ago I would have said that a good mailer could have a good mailing program without necessarily participating in FBL programs. I’m not convinced that’s true any longer. As the mailbox providers and ISPs develop more complex filtering methodologies, it’s important for senders to get any possible feedback from recipients. That press on the this-is-spam button may not...
Multiple ESPs are reporting that the volume of Yahoo! FBL reports have slowed to a trickle over the last 24 or so hours. While we don’t know exactly what is going on yet, or if it’s on track for being fixed, there does seem to be a problem. There has been some ongoing maintenance issues with the Yahoo! FBL, where requests for updates and changes weren’t being handled in a timely...
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