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September 30, 2013

This month in email: September 2013

By laura

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30September

Looking back through the month of September there were a couple things talked about on the blog. Legal cases discussed I wrote quite a bit about the Google wiretapping case. In this potential class action suit, a number of plaintiffs are suing Google for intercepting emails in violation of the federal wiretapping statutes and state wiretapping laws. On September 5th I attended a hearing on...

September 27, 2013

Google wiretapping case, what the judge ruled

By laura

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27September

Yesterday I reported that the judge had ruled on Google’s motion to dismiss. Today I’ll take a little bit deeper look at the case and the interesting things that were in denial of the motion to dismiss. Google is being sued for violations of federal wiretapping laws, the California invasion of privacy act (CIPA) and wiretapping laws in Florida, Pennsylvania and Maryland. This lawsuit...

September 26, 2013

Judge sides with plaintiff, refuses to dismiss wiretapping suit against Google

By laura

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26September

Judge Koh published her ruling on Google’s motion to dismiss today. It’s a 43 page ruling, which I’m still digesting. But the short answer is that Google’s motion was denied almost in total. Google’s motion was granted for two of the claims: that email is confidential as defined by the California Invasion of Privacy Act (CIPA, section 632) and dismissal of a claim...

August 15, 2013

Gmail tabs … good for marketers?

By laura

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15August

It appears to be Google’s turn as the subject of most of my blog posts these days. Consumerist had a post up today talking about the new Gmail tabs. Interestingly enough, they’re quoting an Ad Age article that says the new tabs are not hurting engagement. Early results are surprising. Response rates have actually gone up or stayed the same for most companies. Mega-marketer Epsilon...

August 14, 2013

Gmail promotions tab

By laura

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14August

Chad White explains why you shouldn’t ask recipients to move mail from the promotions tab to the inbox.

August 14, 2013

Gmail says no expectation of privacy, kinda.

By laura

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Consumer Watch put out a press release yesterday about a court filing made by Gmail that says Gmail users have no expectation of privacy. I pulled a bunch of the docs yesterday, but have had no real time to read or digest them. For recap users everything I pulled (and stuff other people have pulled) are available at Archive.org. The initial complaint was filed under seal at the request of Google...

August 7, 2013

Are the new Gmail ads email?

By laura

4 Min read

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07August

I’ve seen lots of opinions over the last few weeks about whether or not the new ads in the Gmail promotions tab are email or not. Google is using its latest inbox redesign to stick ads in the holiest of places: Right inside your Gmail inbox. Under the promotions tab — one of three sections in the new tabbed version of Gmail — Google has started sticking ads disguised as emails, as first...

August 6, 2013

Ads in the Gmail Tabbed Inbox

By laura

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06August

One of the features of the new Gmail tabbed inbox is email-like ads placed by Gmail. When you click on an ad, it opens up into a new window, behaving very similarly to an email. People can even forward the email to another person. This new ad type and the placement in the promotions tab has generated a lot of discussion on a number of different things related to email, abuse and spam. Is this an...

August 5, 2013

Inbox challenges and dull email in the tabbed inbox

By laura

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05August

Getting to the inbox is becoming a greater and greater challenge for many marketers. According to Return Path, 22% of opt in mail doesn’t make it to the inbox. The challenge to marketers is that a lot of opt in mail isn’t important to the recipient. Sure, they’re happy enough to get it if they notice it, but if it’s not there then they don’t care. They’ll buy...

July 25, 2013

One letter off…

By laura

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25July

I’m working on a blog post about the new Gmail tabbed inbox and the messages Gmail is inserting into the promotions tab. The messages aren’t showing up on most of my accounts, so I logged into an infrequently used account of mine. Ads are there, I got my screenshots and some data about the behaviour of the messages. So far so good. I also discovered that at least two other women are...