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Why offer a feedback loop?

Someone asked yesterday What business advantage is there to an ISP in offering a feedback loop? I’ve never really seen one. It’s a good question. There’s a fair bit of work involved in offering, maintaining and supporting a feedback loop. What makes it worth it? At a consumer ISP there’s some email sent to customers […]

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Delivery resources

I’m working on a few projects designed to help provide mentoring for other delivery people and to bridge the communication gap between the various groups active in email. One of those projects is collecting, linking to, and publishing more delivery resources. Some will be linked to directly from the blog, others will be linked to […]

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State of the Industry

Over the last few weeks I’ve had a series of posts on the blog from various authors who are active in the email space. I posted A very young industry commenting on the lack of experience among email marketers. I think that some of the conflict between ISPs and ESPs and receivers and marketers can […]

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You must be present to win

Guest post by Phil Schott I often have the pleasure of putting my four year-old son to bed at night and I’m usually exhausted afterward. It’s a never-ending string of questions and admonishments that goes something like this, “Daddy, is it a stay-at-home day tomorrow? “No, Joe, tomorrow is a go-to-school day, it’s Tuesday. Joe, […]

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With great wisdom…

Guest Post by JD Falk There was certainly some surprise in the room when I pointed out (yep, it was me) that Laura has been around since before there were ESPs. Part of it, I’m sure, was because Laura’s not particularly ancient — and part was because it’s a shock to realize that people sent […]

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A very young industry

Last week I saw a tweet that quoted Joel Book, Director of eMarketing Education at Exacttarget as saying less than 20% of ppl in #emailmarketing have more than 2 yrs experience I have this feeling that some of the industry wide issues with conflicts between “frat boys” and “utilitarians” is partly due to the lack […]

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Delivery delays due to congestion

Now that we’re deep in the middle of the Christmas shopping season, I’m seeing more and more complaints about delays at ISPs. Mickey talked about everything the ISPs have to consider when making hardware and buildout decisions in his post The hard truth about email on Spamtacular. When, like on cyber Monday, there’s a sharp […]

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Legitimate email marketers need to take a stand

I was reading an article on Virus Rants and the opening paragraph really stood out. you wouldn’t think this needs to be said, but apparently it does – being a whitehat means taking sides. more than that, it means taking the side aligned (more or less) with the general public’s interests – doing things for […]

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The nightmare before Christmas

Over at the Exacttarget blog, there is a guest post up from Annalivia who handles much of the sender support (and about 15 million other things) at AOL. On the nights before Christmas… when the relays are groaning under the loads and ISP admins start to turn into toads they tear out their hair and […]

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They are all Barry. Listen to Barry

Al has a guest post up from an ISP rep (now universally referred to as Barry) about senders contacting ISPs. It lists things senders do that Barry Don’t Like. Listen to Barry. There are also comments from various other Barrys in the comments. Those are worth reading, too.

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