Sales are everywhere on Black Friday, even in the spammer underground.
HT: Brian Krebs
November 23, 2012
For the spammer that has everything
23November
November 16, 2012
Facebook blocking spam: parallels to email filtering
16November
Last month a Dangerous Minds posted numbers that indicated their Facebook posts were reaching fewer users. They suggested that this was a conspiracy by Facebook to make more money and soak small publishers with “exorbitant” advertising fees. I didn’t pay that much attention to it. I use Facebook to communicate with friends. The only commercial entities I “like” or...
November 15, 2012
Spamming is a marketing tactic
15November
A twitter discussion about the use of Re: and FWD: in subject lines for bulk email. The summary appears to be that even marketers hate it when they get mail like that, but if it drives sales then it’s a worthwhile trick. The final tweet says a lot, though.
November 7, 2012
Data Driven Email (and other) Marketing
07November
The frequency of emails from the Obama campaign ended up being a talking point for pundits and late night talk show hosts. Jon Stewart of The Daily show even asked President Obama about email directly during his October 18th interview. (Video, email question at the 5:56 mark) Jon Stewart: “We have been talking here for 12 – 14 minutes. I am curious. How many emails, in that time, do...
August 8, 2012
Non marketers speak
08August
A couple quotes from different folks, who aren’t actually in marketing, but have insightful comments on marketing. Anyway, remember: outsource your marketing, outsource your reputation and ethics. Popehat And 2 posts from a favorite author about self promotion by authors. Her first post is about having other authors excessively promote themselves. There is a difference between promotion in...
July 10, 2012
How to make sure your mail is read
10July
ThinkGeek have a bit of a challenging audience to connect with. Many of their customers are, well, geeks. And many geeks have a reputation for being suspicious of marketing. I’d even go so far as to say that ThinkGeek has a bigger marketing challenge than other popular retailers. One of the challenges all marketers face, though, is getting people to actually open and read an email carefully...
June 25, 2012
Engagement in email
25June
From Tim Roe at eConsultancy.com: Is engagement email marketing finally here?
Tim lays out a number of factors for why engagement is important in email marketing and how to use engagement to improve ROI.
June 6, 2012
Things people hate about your email marketing
06June
I found this article over on Hubspot, and I think it covers a lot of why people hate email marketing quite well.
May 18, 2012
Relevant and timely marketing
18May
What better time to advertise pizza specials than at 2:30 pm on a Friday afternoon? Either my local pizza joint is doing sophisticated tracking (hrmmm… these people often order pizza on the weekend, email on Friday) or I’m just smack dab in the middle of their average demographic. In either case, advertising pizza on a Friday afternoon strikes me as the epitome of timely, relevant...
May 17, 2012
Delivery and marketing part 2
17May
A while ago I wrote some thoughts about the conflicting requirements of delivery and marketing. I posted something similar over on the Only Influencers list, too. My thoughts generated a very interesting discussion, one that helped me clarify some of my somewhat random thoughts from earlier. Marketing is about finding mindshare. One way you get mindshare is repetition. But people tune out...
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