There seems to be this great misunderstanding among a huge number of email marketers and delivery professionals that MAAWG is some sort of marketing or marketing related conference. They’re wrong. MAAWG is the Messaging Anti-Abuse Working Group. The intention of the group is to provide a setting where companies providing internet services can work together to stop abuse. Email is one of the...
If you distill marketing down to its very essence what you find is everyone battling for a targets attention. Everything marketers do is to get “mindshare” or, in normal people terms, attention. The goal is to get people to remember your product over all the other products out there. Many email marketers seem to think that increasing the frequency of mail is the most successful way to...
I have an adorable cat that I ‘taught’ that I would pet her if she tapped me on the arm or shoulder with her paw. It was cute for a while, but then she got more and more demanding. Eventually, she was clawing at my clothes and skin to get attention and petting. It’s gotten to the point where I have to put a stop to it. She’s just getting too destructive to me and my...
There are dozens of people and companies standing up and offering suggestions on best practices in email marketing. Unfortunately, many of those companies don’t actually practice what they preach in managing their own email accounts. I got email today to an old work email address of mine from Strongmail. To be fair it was a technically correct email. Everything one would expect from a...
Unfortunately, this fact doesn’t stop anyone from spamming as part of their marketing outreach. And it’s not just email spam. I get quite a bit of blog spam, most of which is caught by Akismet. Occasionally, though, there’s spam which isn’t caught by the filter and ends up coming to me for approval. Many of these are explanations of why email marketing is so awesome. Some...
Rachel Luxemburg, a good friend of mine who runs the Community team over at Adobe, tweeted a link to Successful Social Media is More Than A Campaign. I was reading that article and realized quite how much of it applies to email. In fact, a couple of Amber’s specific recommendations are directly relevant to email. Businesses that are supporting their outward facing social media efforts with...
Al posted a clip from the Jim Carrey movie Liar Liar on SpamResource (slightly NSFW) that resonated with me this week. If you meet me on the street and ask me what my job is I’ll tell you that I work with companies who send bulk email to make sure that they’re not sending spam. I do this by educating clients into good practices and teaching them how to send mail people want to receive...
Ken Magill, dad extraordinaire, describes how he went above and beyond the call to get his son a DVD while battling hard sell marketing techniques.
Sending frequency is an important part of any email campaign. Too little mail and recipients forget about the mail and don’t open it when it does arrive. Too much mail and folks start complaining, like John Cole over at Balloon Juice. Take the dogs to the park for a half hour, come back, and there are 30 new messages from advocacy groups and campaigns in my email box. […] Seriously...
My post “We’re going to party like it’s 1996” is still getting a lot of comments from people. Based on the comments, either people aren’t reading or my premise wasn’t clear. Back in 1996 the first lawsuits were brought against ISPs to stop ISPs from blocking email. These suits were failures. Since that time, other senders have attempted to sue ISPs and lost...
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