This press release has been discussed in a lot of groups and sites I read. One of my favorite comments comes from one of the filter developers at a large ISP. He was asked “does the overuse/misuse of the this-is-spam button significantly affect the ability to do your job?” His response, reposted with permission, The customer is always right. In my opinion, there is no such thing as...
Q Interactive and Marketing Sherpa published a press release today about how fundamentally broken the “report spam” button is. They call for ISPs to make changes to fix the problem. I think the study on recipient perceptions is useful and timely. There is an ongoing fundamental paradigm shift in how ISPs are handling email filters. ISPs are learning how to measure a senders collective...
Yesterday I had a call with a potential new client. She told me she had a list of 4M Yahoo addresses and she wanted to mail them twice a day. Her biggest concern was that this volume would be too much for Yahoo and her mail would be block solely on volume. As we went through the conversation, she commented that this list is also being used by someone else she knows and they were getting inbox...
Ken Magill has a great article up today about how many marketers expect their ESPs to fix their delivery problems when in reality the marketers policies and practices are the real problem. If enough recipients think a marketer’s e-mail program is garbage, no e-mail service provider in the world will be able to prevent spam complaints, and the resulting delivery troubles. Likewise, if a marketer...
I had a call with a potential client recently asking me what was the best day to send mail. It’s a question that I did not have a good answer to. Email Insider does have an answer to that question: there is no one day to mail to get the best response. Even if there were one universal best day to send email, it wouldn’t make sense to send your email the same day as everyone else. In the...
In comments on my last post Lux says: It seems to me that in regard to PR people sending press releases to a professional journalist, you’ve got a very specific use case with slightly different rules of engagement from the norm. I think that is a valid point and that some people, because of their job, will receive mail they do not want or have not asked for. I also think that the business has the...
Following on from previous posts here, here and here, JD Falk discusses ways to get your email into the inbox. Tactics that will actually improve your deliverability, yet have no bearing on what the ISP staff thinks about you: Sending mail that your recipients actually want Keeping your list clean (such that you don’t send unwanted mail) Using good data sources (such that you don’t...
Email Insider has another post discussing how important relevancy is to getting email delivered.
Al Iverson comments on information from Craig Spiezel at the Exacttarget customer conference this week. Craig confirms that MSN/Hotmail is also looking at user engagement, opens and moving mail out of the spam folder as part of their delivery metrics. Ultimately, engagement is the key to mitigating delivery issues when sending to Hotmail. Stop mailing to subscribers that never open or click on...
Ken Magill has an article today about a new service from e-Dialog called the Relevancy Trajectory. This product identifies the specific factors that enable you to customize and time messages properly, encourage interactivity, and maintain flexibility in your e-mail campaigns. The six factors are: Segmentation Lifecycle management Triggers Personalization Interactivity Testing and measurement...
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