Delivery case study

Mailchimp published a case study looking at a customer moving from sending in house to using Mailchimp.

Matt Blumberg joins the DMA Board

Matt Blumberg, CEO of ReturnPath, announced on his blog today that he has joined the board of the DMA. The blog post is both an explanation of why he did it and an agenda for what he wants to accomplish. [O]ne outcome of the DMA’s recent proxy fight with Board member Gerry Pike is that I’ve been appointed to the DMA’s Board and its Executive Committee and have been labeled...

Technology does not trump policy when it comes to delivery

Recently Ken Magill wrote an article looking at how an ESP was attempting to sell him services based on the ESPs ‘high deliverability rates.’ I commented that Ken was right, and I still think he is. Ken has a followup article today. In the first part he thanks Matt Blumberg from Return Path for posting a thoughtful blog post on the piece. Matt did have a very thoughtful article...

E-Postage Just Won't Die

E-Postage is back! Wired covers a report from New Scientist. Here’s what they have to say: “Yahoo’s researchers want you to voluntarily slap a one-cent stamp on your outgoing e-mails, with proceeds going to charity, in a bid to cut down on spam. Can doing good really do away with spam, which consumes 33 terawatt hours of electricity every year, not to mention way too much of our time...

Failed delivery of permission based email

A few weeks ago, ReturnPath published a study showing that 20% of permission based email was blocked. I previously discussed the definition of permission based email and that not all the mail described as permission based is actually sent with the permission of the recipient. However, I only consider this a small fraction of the mail RP is measuring, somewhere in the 3 – 5% range. What...

Permission Based Emails? Are you sure?

Yesterday I wrote about the ReturnPath study showing 21% of permission based email does not make it to the inbox. There are a number of reasons I can think of for this result, but I think one of the major ones is that not all the mail they are monitoring is permission based. I have no doubt that all of the RP customers say that the mail they’re sending is permission based, I also have no...

Delivery Metrics

Last week ReturnPath published a study that shows 20% of permission based email fails to be delivered to the inbox. For this study, ReturnPath looked at the mail sent by their mailbox monitor customers and counted the number of deliveries to the inbox, the number of deliveries to the bulk folder and the number of emails that were not delivered. At US ISPs 21% of the permission based emails sent...

Modifying RP managed FBLs

I was recently pointed out the FBL support pages for those feedback loops hosted by ReturnPath. Clicking around, they have the framework and the beginnings of a good source of information for their services. You can also open support tickets for questions and services that are not covered in their knowledge base.

ReturnPath customers?

Someone posted the following question about ReturnPath in the comments:
Does anyone have any reports or links as to whether Return Path are worth the thousands p.a that they charge?
I don’t have any reports or links handy. Anyone have any?
Also, what about competing services like Goodmail and PivotalVeracity?
Have a great weekend all.

Email news

ReturnPath sold its email change of address division to Fresh Address and spun off its email marketing division. Full announcement at the RP Blog and a copy of the press release at EmailKarma. e360 petitioned the court earlier this week to compel Spamhaus to expand on their answers to e360’s interrogatories. Today the court denied the motion. Text of the motion at Mickey’s place...

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