BLOG

Tag: Spam

Email marketing not dead yet

If Forrester research is to be believe, email marketing is feeling better. In fact, it seems email marketing is more effective than ever. Researchers at Forrester have found that attitudes to emails from brands are actually becoming more positive, despite the fact that most people tend to write them off as annoying “spam.” Business Insider […]

2 Comments

Who pays for spam?

A couple weeks ago, I published a blog post about monetizing the complaint stream. The premise was that ESPs could offer lower base rates for sending if the customer agreed to pay per complaint. The idea came to me while talking with a deliverability expert at a major ESP. One of their potential customer wanted the […]

2 Comments

Unsubscribing is hard

A comment came through on my post about unsubscribing that helpfully told me that the problem was I didn’t unsubscribe correctly. As you know, there are usually two unsubscribe options in many of the bulk senders emails. Are you unsubscribing from the global or the offer unsub? Unless you are unsubscribing from both, you will […]

3 Comments

Yes, spam is actually still a problem

I hear a lot of people claim that spam isn’t really a problem any more. That filters are so good that the average user doesn’t see a lot of spam and if they do get “legitimate” mail that they can just opt out. These are great sounding arguments, the problem is that those arguments aren’t […]

5 Comments

Email saves trees!

The arrival of my first spam email was a bit of a shock. I’d been on the internet for years by that point and had never seen junk mail in my inbox. Of course, the Internet was a very different place. The web was still a toddler. There was no email marketing industry. In fact, […]

No Comments

The DMA: Email marketing or spam?

A few weeks ago, I signed up for a webinar from the DMA. As is my normal process I used a tagged address. I don’t remember any notification that I would be signing up for mail, and I generally do look for those kinds of things. I also know a lot of webinars are used […]

8 Comments

Spam disclaimer of the day

Things are extremely busy here so blogging is not getting quite the attention it should. I hope to return to more extensive posts soon. Meanwhile, you’ll have to put up with short posts. Today is a disclaimer I received in a spam. This is one of my addresses that has, somehow, ended up on UK-specific […]

1 Comment

You paid money for that?

I just got a call from someone claiming that I “filled out an online form” asking for more information about “an online education.” When pressed, the nice woman kept changing her story about who she was calling for or how she got my phone number. Eventually she admitted that they have a collection of 50 […]

No Comments

Affiliate mailers struggling

What are affiliate mailers? Affiliate mailers collect email addresses and then rent access to those addresses out to 3rd parties. There are a wide range of vendors that fall into the affiliate category. Some vendors compile lists through co-registration, others compile lists themselves through website opt-ins and some affiliate vendors fulfill mailing requests by hiring affiliates. […]

1 Comment

Stop telling me how great Spamarrest is

Late last year, Al wrote a piece discussing how Spamarrest lost a court case. In the comments on that piece I described how much I really detest Spamarrest because of all the spam I get from Spamarrest users. Every few weeks, someone notices that post again and points it out to Spamarrest users who then come […]

2 Comments