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Tag: Spam

Permission trumps good metrics

Most companies and senders will tell you they follow all the best practices. My experience says they follow the easy best practices. They’ll comply with technical best practices, they’ll tick all the boxes for content and formatting, they’ll make a nod to permission. Then they’re surprised that their mail delivery isn’t great. Too many senders, ESPs […]

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The cycle goes on

Monday I published a blog post about the ongoing B2B spam and how annoying it is. I get so many of these they’re becoming an actual problem. 3, 4, 5 a day. And then there’s the ongoing “drip” messages at 4, 6, 8, 12 days. It is getting out of control. It’s spam. It’s annoying. And […]

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Reaching targets, the wrong way

I’ve been increasingly annoyed by these drip automation campaigns. You know the ones I mean. Senders use some software to find some flimsy pretext to send a mail. Then there emails drop every few days. Sometimes this cycle goes on for months. Most of these messages violate CAN SPAM. It’s annoying. It’s illegal. It is […]

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Disappearing domains

On May 31, British broadband provider EE discontinued service for a number of email domains: Orange.net, Orangehome.co.uk, Wanadoo.co.uk, Freeserve.co.uk, Fsbusiness.co.uk, Fslife.co.uk, Fsmail.net, Fsworld.co.uk, and Fsnet.co.uk. These domains were acquired by EE as part of multiple mergers and acquisitions. On their help page, EE explains that the proliferation of free email services with advanced functionality has led to […]

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Random thoughts on spammers

I recently received a 419 spam that had a message at the top of the email. Yup, a 419 spammer is trying to convince me there are millions of dollars waiting for me, but he won’t pay his software vendor 29.99 to comply with a license. This is only the most recent in a long […]

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Shibboleet

Using unique addresses for signups gives me the ability to track how well companies are protecting customer data. If only one company ever had an address, and it’s now getting spam or phishing mail, then that company has had a data breach. The challenge then becomes getting the evidence and details to the right people inside the […]

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A due diligence story

due diligence noun. research and analysis of a company or organization done in preparation for a business transaction It’s a term that’s been around for five centuries or so. Originally it meant the effort that was necessary for something, but it evolved into a legal term for “the care that a reasonable person takes to avoid […]

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Malicious email terms defined.

Legitimate mailers need to distinguish themselves from spammers. One important piece of that is knowing what spammers do. SendGrid has put together some information on common scams and techniques spammers use to get email delivered. Some of these terms, like doxxing and swatting, are not specifically email related. However, they are used against people who […]

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Responding to complaints

I sent in a complaint to an ESP earlier today. This was mail from a major UK retailer to an address that is not used to sign up for mail. It’s part of an ongoing stream of spam related to UK services and products. I believe most of this is because one of the data […]

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It’s not fair

In the delivery space, stuff comes in cycles. We’re currently in a cycle where people are unhappy with spam filters. There are two reasons they’re unhappy: false positives and false negatives. False positives are emails that the user doesn’t think is spam but goes into the bulk folder anyway. Fales negatives are emails that the […]

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