Some back of the envelope calculations. 20M “opt-in” leads a month is roughly 650,000 leads a day. 650,000 leads a day is roughly 27,000 leads an hour. 27,000 leads an hour is 450 leads a minute. 450 leads per minute is one lead every 133 milliseconds. The total population of the US is roughly 300,000,000 people. Roughly 240,000,000 Americans have used email at least once. 20M leads a...
A lot has happened this week. Spammers and scammers are attempting to steal money from people attempting to donate money to those in earthquake devastated Haiti. A number of places, including CNN and CAUCE, are warning people who want to donate online to do so through trustworthy links. Don’t click on links in unsolicited emails nor on random websites. AOL laid off most of their postmaster...
A federal grand jury in Dallas returned an indictment this week charging 19 individuals with conspiracy to commit wire and mail fraud. 15 of the defendants are charged with email fraud. All in all, these defendants are accused of defrauding various companies, from telcos to web developers, of $15,000,000. [I]f convicted, the conspiracy charge carries a maximum statutory sentence of 30 years in...
I’m currently being inundated at multiple address with spam advertising spamming services. Most of these notices have the subject line: IMPORTANT NOTIFICATION. The text includes: E-mail newsletters, opt-in e-mail campaigns, e-zines, and other forms of responsible e-mail marketing are the norm for larger Internet businesses – why not yours? Click Here to Find Out More Info! We can...
Getting back to my series on the good, the typical and the ugly in the ESP field, and there is some very ugly out there. I have 3 examples of the ugliness out there and what ESPs and legitimate senders are competing with. The fake ESP A spammer approached me early on in my consulting career, asking me to help him set up a fake ESP. He wanted to set up his corporate network so that to an outsider...
Neil Schwartzman reacts to yesterday’s link post.
There’s been quite a bit of discussion on my post about upcoming changes that ESPs will be facing in the future. One thing some people read into the post is the idea that ISPs will be blocking ESPs wholesale without any regard for the quality of the mail from that company. The idea that ESPs are at risk for blocking simply because they are ESPs has been floating around the industry based on...
About a month ago I posted about receiving spam from a psychic attempting to sell me candles and stuff. The spammer was sending mail from a company called “Garden of Sound” using an ESP called OnLetterhead. A brief investigation led me to believe that unsubscribing from the mail was not going to do anything. The post prompted an email from Scott B. the VP of Marketing of the company...
The cyber monday inundation of mail has hit my mailbox. There’s been a clear increase in marketing mail over the last week. Unfortunately for those marketers, it’s too much and I am just scanning subject lines and marking as read. I don’t have the time to read all this mail.
I was reading an article on Virus Rants and the opening paragraph really stood out. you wouldn’t think this needs to be said, but apparently it does – being a whitehat means taking sides. more than that, it means taking the side aligned (more or less) with the general public’s interests – doing things for their direct or indirect benefit. In the ISP world most sentences...
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