This morning on Facebook a friend posted a picture saying that 15 years ago was the very first anti-spam conference (Spamcon*). All we have are some blurry scans of pictures and coffee mugs. . That 550 sign belonged to the bar where the night out was held. It got bought by K & P and lived in their garden until it rotted away a few years ago. So many folks who are still active in the space...
This morning I got spam from someone selling email addresses. The mail starts: Hi Laura, I am aware of your expertise in the field of marketing and how well you execute your campaigns. We specialize in customized email list services and provide global data. […] “You are receiving this email as you have shown interest in data related solutions. Occasionally you will receive brief messages...
Earlier this week I posted about the increased amount of B2B spam I’m receiving. One message is not a huge deal and I just delete and move on. But many folks are using marketing automation to send a series of emails. These emails often violate CAN SPAM in one way or another. This has been the law for 13 years now, I find it difficult to believe marketers are still unaware of what it says...
Last month I did an interview with Podbox about email, deliverability and how I became an email expert (breaking things, lots of breaking things… and having to pick up the pieces and fix them…) Check out the interview over on their website. I’ve been thinking a lot about history and longevity. Next year will mark 10 years of the Word to the Wise blog and 20 years of me entering...
I’ve written before about how there is some (I’m sure lovely) woman in the UK who has been connected to my email address. I get a lot of mail for her. Mostly spam. She doesn’t seem to be using the address, but I regularly get mail addressed to MRS. LAURA CORBISHLEY (all caps, always). Typically these messages are advertising various UK stores and products. Sometimes...
It’s sometimes hard for me to keep up with what other people are saying and discussing about email marketing. I’ve been trying to be more active on LinkedIn, but there are just so many good marketing and delivery blogs out there I can’t keep up with all of them. Here are a couple interesting things I’ve read in the last week. Five Steps to Stay Out of the Spam Folder...
Last week Mandrill announced that they were discontinuing their free services and all customers would be required to have a corresponding paid Mailchimp account. Going forward, all Mandrill users will be required to have a paid monthly MailChimp account and verify ownership of all sending domains. Important changes to Mandrill On March 16th all new Mandrill users will be required to create a...
Call within the next 10 minutes… Consumers with last names starting with O – Z can call tomorrow… Only 5 seats left at this price! All of these are common marketing techniques designed to prompt consumers to buy. It’s not a new idea, create a sense of urgency and people are more likely to buy. I think some marketers are so used to making outrageous claims to support...
Late last week Spamhaus published a blog post detailing their investigation into Verizon routing millions of IP addresses hijacked by spammers. The Spamhaus blog post goes into some detail about what hijacked routing is. For cybercriminals to make use of their stolen blocks however, a crucial step is to find an Internet Service Provider(ISP) or network with the ability to route these IP addresses...
It’s been one of those weeks where blogging is a challenge. Not because I don’t have much to say, but because I don’t have much constructive to say. Rants can be entertaining, even to write. But they’re not very helpful in terms of what do we need to change and how do we move forward. A few different things I read or saw brought out the rants this week. Some of these are...
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