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Report subscriber and changes to whitelisting at some ISPs

If you’re reading this through the archives please check the date before commenting on this post.

Mark Brownlow has a post on a new technology for senders. I think this will help ensure senders have a say in the general delivery of mail for receivers.
Through the grapevine, I have also heard there’s a new technology developed by a company called Purple Cod. This technology makes it easy for end users to control ISP whitelists. Users at ISPs that deploy this technology will be able to whitelist any sender at the MTA level. When a user receives a mail, there will be a new button “whitelist this sender”. That will exempt that sender from spam filtering of any future email.
The ISPs looking at this technology believe this will improve overall delivery for senders.
In order to fully take advantage of this technology, ISPs will be moving to only allowing email from whitelisted senders to send mail to the ISPs. Senders who are not whitelisted will use a different pool of servers. These servers will only accept 1 in 1000 emails. If a sender gets mail through, and the recipient requests whitelisting then the sender will be moved to the whitelist only pool.
More rumors as I hear them.

5 comments

  1. Evan says

    Interesting… I put together a quick chart outlining my take on it:
    Chart
    (Edit by Steve – image re-added)

  2. Evan says

    ahem, since the image tags got stripped: http://tinyurl.com/2m6tt7

  3. lux says

    The infamous Rickroll pie chart! Love it!

  4. Melvin Lumberg says

    What would happen if the IP would become compromised? Or will it be using the domain as the whitelisted entity? What happens if the mail is being deployed via a pool of IP’s?
    Not sure this is the solution, but a good idea.

  5. Mickey says

    You appear to have missed the pie chart. It’s really important for this discussion.

    What would happen if the IP would become compromised?

    Rick would never make you cry.

    Or will it be using the domain as the whitelisted entity?

    Rick would never give you up.

    What happens if the mail is being deployed via a pool of IP’s?

    And last, but not least, Rick would never run around.

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