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Monthly Archives: November 2008

Old lists have bad delivery

This is something we all know is true, and something that everyone believes. But, Mailchimp has actually published numbers demonstrating just how bad old lists are. Stats for the “Inactives” list (241,832 recipients): Spam Complaints: 43 Open Rate: 6% Click Rate: 2.4% (and 7,688 total clicks) Unsubscribes: 264 Bounces: 6,878 (2.8%) Stats for the “Actives” […]

2 Comments

Yahoo delays

People are reporting delivery delays into Yahoo over the last day or so. Yahoo is having some general connectivity problems and are working to correct the issue.

1 Comment

AOL Report Card Changes

Changes to the AOL report card were announced today on the AOL Postmaster blog. The new Report Cards will be sent to domains generating in excess of 0.3% inbox complaints. While 0.1% is still the target for a bulk mailer, we do not feel it is necessary to alert mailers of a potential problem until […]

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TWSD: breaking the law

I tell my clients that they should comply with CAN SPAM (physical postal address and unsubscribe option) even if the mail they are sending is technically exempt. The bar for legality is so low, there is no reason not to. Sure, there is a lot of spam out there that does not comply with CAN […]

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TWSD!

One important aspect of getting good delivery is to look like legitimate email. A big part of that is to not do what spammers do. More specifically, do not do the things that ISPs trigger on when identifying spammers. There are a lot of these “tricks” and “delivery techniques” used by spammers. They may seem […]

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Excite (BlueTie) FBL live

ReturnPath announced today that the BlueTie FBL is live. You can signup for the new FBL at http://feedback.bluetie.com/.

3 Comments

Just Leave Me Alone Already

I tend to avoid online sites that require you to register and provide information including email addresses. In my experiences companies cannot resist sending email and my email load is extremely heavy and I want less email, not more. Sometimes, though, what I need to do requires an online registration and giving an email address […]

9 Comments

Feedback loops: net benefit or net harm?

There has been a very long, ongoing discussion on one of my mailing lists about whether or not feedback loops are a net good or a net harm. I believe, overall, they are a net good, but there are people who believe they are not. The biggest objection is that the lawyer mandated redaction of […]

7 Comments

McColo goes offline

Last week a major player in the botnet arena was taken offline when they were shutdown by their upstream provider.  With the demise of McColo, there has been a 30 – 50% drop in the amount of spam as measured by any number of different techniques. The CBL team has posted an article about their […]

2 Comments

Don’t do this

I re cently received an email from someone I do not know. This email was welcoming me to the friends and family beta of a new website. This email got under my skin a bit and it has been one of those weeks and so I decided to reply to the email. “Whomever sold you […]

1 Comment
  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


  • Fixing discussion lists to work with new Yahoo policy

    Al has some really good advice on how to fix discussion lists to work with the new Yahoo policy. One thing I would add is the suggestion to actually check dmarc records before assuming policy. This will not only mean you're not having to rewrite things that don't need to be rewritten, but it will also mean you won't be caught flat footed if (when?) other free mail providers start publishing p=reject.No Comments


  • Sendgrid's open letter to Gmail

    Paul Kincaid-Smith wrote an open letter to Gmail about their experiences with the Gmail FBL and how the data from Gmail helped Sendgrid find problem customers. I know a lot of folks are frustrated with Gmail not returning more than statistics, but there is a place for this type of feedback within a comprehensive compliance desk.No Comments


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