BLOG

Yearly Archives: 2010

GFI/SORBS – should I use them?

Act 1 • Act 2 • Intermezzo • Act 3 • Act 4 • Act 5 Management Summary, Redistributable Documents and Links In the past week we’ve demonstrated that the SORBS reputation data is riddled with mistakes, poor practices, security holes and operational problems, and that the quality of the end result is really too […]

18 Comments

GFI/SORBS – I’m blacklisted, now what?

Act 1 • Act 2 • Intermezzo • Act 3 • Act 4 • Act 5 Management Summary, Redistributable Documents and Links In the past week we’ve demonstrated that the SORBS reputation data is riddled with mistakes, poor practices, security holes and operational problems, and that the quality of the end result is really too […]

6 Comments

GFI/SORBS considered harmful, part 3

Act 1 • Act 2 • Intermezzo • Act 3 • Act 4 • Act 5 Management Summary, Redistributable Documents and Links In the last few days we’ve talked about GFI’s lack of responsiveness, the poor quality of their reputation and blacklist data, and the interesting details of their DDoS claims. Today we’re going to […]

8 Comments

GFI/SORBS – a DDoS Intermezzo

Act 1 • Act 2 • Intermezzo • Act 3 • Act 4 • Act 5 Management Summary, Redistributable Documents and Links I’ve been stage-managing for a production of The Nutcracker this week, so musical terminology is on my mind. In opera, the intermezzo is a comedic interlude between acts of an opera series. This […]

7 Comments

GFI/SORBS considered harmful, part 2

Act 1 • Act 2 • Intermezzo • Act 3 • Act 4 • Act 5 Management Summary, Redistributable Documents and Links Yesterday I talked about GFI responsiveness to queries and delisting requests about SORBS listings. Today I’m going to look at data accuracy. The two issues are tightly intertwined – a blacklist that isn’t […]

24 Comments

GFI/SORBS considered harmful

Act 1 • Act 2 • Intermezzo • Act 3 • Act 4 • Act 5 Management Summary, Redistributable Documents and Links A little over a year ago the SORBS blacklist was purchased by GFI Software. I had fairly high hopes that it would improve significantly, start behaving with some level of professionalism and competence […]

10 Comments

Preferences pages

As often as I talk about how badly companies send mail, I think it’s always a good idea to highlight when I find companies doing good things. Today’s example of a company making me happy is Sur la Table. I’ve been on their mailing list for quite a while and do enjoy the offers and […]

No Comments

Email attacks

Ken has an article up today about the ongoing attacks against ESPs and email marketers. In it he says: Someone in permission-based email marketing should have sounded the alarm about the wedding-photo attacks months before Blumberg did. The attacks were being talked about on at least 2 different private lists. One made up primarily of […]

4 Comments

Happy Thanksgiving

I’m still catching up from being out last week, so no blog post today. I do, however, have tart to share. Mostly. Sorta. We ate it all.

2 Comments

ESPs being targeted

There has been an ongoing, concerted attack against ESPs recently. Today ReturnPath published some of what is known about the attack. This is an organized, deliberate, and destructive attack clearly intent on gaining access to industry-grade email deployment systems. Further, the potential consequences should ESP client mailing lists be compromised at this time of the […]

1 Comment
  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


  • AOL FBL change

    Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. AOLlogoForBlogThe (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!No Comments


Archives