We’ve just about run out of the Internet equivalent of a natural resource – IP addresses. ICANN allocated the last couple of blocks of general usage IPv4 addresses to APNIC earlier today. There are just five usable blocks of addresses left, and they’re reserved by IANA policy for the final phase of IPv4 exhaustion, one for each RIR. Like any other resource that’s been...
I’ve been head down working on a doc for a client and started wondering what the average size of an enforcement team is. This client told me during one of our calls they wanted to be as clean and well respected as another ESP, but was shocked when I told them how large an enforcement and delivery team that ESP maintained. I know other clients of mine have 6 – 8 people for a very large...
A client of a friend was getting rejection messages when they tried to send mail Google tried to deliver your message, but it was rejected by the recipient domain. We recommend contacting the other email provider for further information about the cause of this error. The error that the other server returned was: 554 554 5.7.1 The IP address of web site www.client.com [75.101.163.44] is listed at...
And interesting reaction to a recent Groupon offer for spa services.
I get a lot of calls from senders who tell me that they have not changed what they were doing, but all of a sudden their mail isn’t performing the way it used to. Sometimes it’s simply less effective marketing, but more often than not the issue is mail being blocked or filtered to the bulk folder. What worked today won’t work tomorrow. Spammers are forever evolving new...
Venkat has an analysis of the Hypertouch v. Valueclick case and recent appeals court ruling.
The California court of appeals returned a ruling yesterday in the Hypertouch v. ValueClick case. This is a case I haven’t talked about at all previously, but I think this ruling deserves a mention. The short version is that Hypertouch sued Valueclick in 2008 under both CAN SPAM and the California anti-spam law. Eventually the judge in the case ruled that there was no clear evidence of...
Many online retailers assume that anyone making a purchase from them is a prime target for email marketing. THEY ARE OUR CUSTOMERS! Of course they want to get mail from us! Well. Maybe. But not always. Think about the person who shops online during the holidays. I visit a lot of places looking for gifts for other people. These aren’t places I’d normally shop for myself, and are not...
Virgin Blue has been fined $110,000 by the Australian government for not honoring unsubscribes.
Yesterday I talked about how important it was to send welcome messages when you discover old email addresses. Today on the Return Path Blog, Tami Monahan Foreman shares an example email that does just that, but not as well as one might hope. You are receiving this email because sometime during the past 20+ years you have registered with PACE, or one of our affiliated companies, to receive free...
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