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Monthly Archives: January 2011

Yes, we have no IP addresses, we have no addresses today

We’ve just about run out of the Internet equivalent of a natural resource – IP addresses. ICANN allocated the last couple of blocks of general usage IPv4 addresses to APNIC earlier today. There are just five usable blocks of addresses left, and they’re reserved by IANA policy for the final phase of IPv4 exhaustion, one […]

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How many people to enforce policy?

I’ve been head down working on a doc for a client and started wondering what the average size of an enforcement team is. This client told me during one of our calls they wanted to be as clean and well respected as another ESP, but was shocked when I told them how large an enforcement […]

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Why is shared hosting like phishing?

A client of a friend was getting rejection messages when they tried to send mail Google tried to deliver your message, but it was rejected by the recipient domain. We recommend contacting the other email provider for further information about the cause of this error. The error that the other server returned was: 554 554 […]

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Groupon and science

And interesting reaction to a recent Groupon offer for spa services.

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Change is required

I get a lot of calls from senders who tell me that they have not changed what they were doing, but all of a sudden their mail isn’t performing the way it used to. Sometimes it’s simply less effective marketing, but more often than not the issue is mail being blocked or filtered to the […]

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Legal analysis of Hypertouch v. Valueclick

Venkat has an analysis of the Hypertouch v. Valueclick case and recent appeals court ruling.

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CAN SPAM preemption of CA law

The California court of appeals returned a ruling yesterday in the Hypertouch v. ValueClick case. This is a case I haven’t talked about at all previously, but I think this ruling deserves a mention. The short version is that Hypertouch sued Valueclick in 2008 under both CAN SPAM and the California anti-spam law. Eventually the […]

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Customers want to get mail from us!

Many online retailers assume that anyone making a purchase from them is a prime target for email marketing. THEY ARE OUR CUSTOMERS! Of course they want to get mail from us! Well. Maybe. But not always. Think about the person who shops online during the holidays. I visit a lot of places looking for gifts […]

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Fines for not honoring unsubscribes

Virgin Blue has been fined $110,000 by the Australian government for not honoring unsubscribes.

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Nothing is forever, even email

Yesterday I talked about how important it was to send welcome messages when you discover old email addresses. Today on the Return Path Blog, Tami Monahan Foreman shares an example email that does just that, but not as well as one might hope. You are receiving this email because sometime during the past 20+ years […]

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


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