How many readers have ever submitted an email change of address form? How many readers even know where to go to submit an email change of address form?
And I’m not talking about going to a particular retailer and saying “change my email address” I’m talking about using one of the companies that offer email change of address as a service. Where do they get their names and email addresses? I sure don’t know.
How many readers have actually purchased an email change of address service for one of your mailing lists? Do you know where the addresses came from?
I’m wondering how many people buy email change of address services, but have zero clue how to sign up for them. I mean, I know, you can go to FreshAddress or Experian and get ECOA services. But I don’t know how to tell either of them that I want to be included in their ECOA services.
So how do consumers get to be on a change of address list? And how opt-in is their participation?
One reason I ask is that a number of my clients have stumbled into serious delivery problems recently. Investigation generally points back to the ECOA service they used. So I’m wondering how actively and knowingly consumers are using ECOA services.
Email Change of Address
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I tried to find a company offering ECOA services that didn’t have the phrase “e-mail Append” or “data append” on the same page that offered ECOA. I couldn’t find one.
Only company who I have seen who are remotely legit for ECOA are freshaddress, and that weas only really for US data. Not found any legit EU or UK or other international ECOA organisations.
Here’s the FreshAddress webpage where users can register for ECOA.
http://www.freshaddress.com/stayintouch.cfm?CFID=69939909&CFTOKEN=38325383
Definitely not easy to find this page….