ArchiveOctober 2014

Superstition, correlation and reality

I’m not a huge baseball fan, probably a side effect of growing up in a city with no MLB team. But I do enjoy the social aspects of rooting for local teams when they’re winning big games. Last night I was following the World Series score online and switched over to watch the last inning. I posted something about the game on FB just about 30 seconds before the Giant’s outfield...

Disposable addresses

Both Steve and I have blogged about how we use tagged addresses to monitor and manage our incoming mail. This is not something unique to our system, but rather a feature that’s existed in many mail systems for a long time. Many unix systems support tagged addresses out of the box, but there are also commercial MTAs and even some webmail services that support tags. Gmail offers “+...

Spam, Phish or Malware?

Some mornings I check mail from my phone. This showed up this morning. My first thought was “oh, no, Pizza Hut is spamming, wonder who sold them my address.” Then I remembered that iOS is horrible and won’t show you anything other than the Friendly From and maybe it was some weird phishing scheme. When I got to my real mail client I checked headers, and sure enough, it...

Three things marketers should do when domains are retired

A few weeks ago I was alerted to a domain change for INGDirect. The ingdirect.com domain is being retired and all users are migrating to the capitalone.com domain. As part of this change usernames are NOT being transferred, so if you have @ingdirect.com addresses on any B2B mailing list, you will need to drop those addresses and find the new contact information for the subscriber. What should...

Gmail announces new "Inbox" product

Gmail announced today on their blog a new product “Inbox” to help make the inbox more useful and more of a center of activity. “We get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks—especially when we’re working on our phones. For many of us, dealing with email has become a daily chore that...

Bounces at Verizon

There have been lots of reports of Verizon rejecting valid email addresses for a few hours this morning. They seem to have fixed things now but you probably want to make sure you didn’t suppress those addresses.

SWAKS: the SMTP Swiss Army Knife

SWAKS is a general purpose testing tool for SMTP. For basic SMTP testing it’s a more convenient, scriptable alternative to running a transaction by hand, but it also lets you test things that are difficult to do manually, such as authentication or TLS encryption. It’s a perl script that installs fairly easily on OS X or any Linux/unix system (and can be installed on Windows, if you...

M3AAWG Boston

The tri-annual procession of Facebook friends and colleagues to a disclosed location to talk about messaging, abuse and prevention started over the weekend.  For me, this M³AAWG conference marks the beginning of a new chapter. We’re hiring, and even before the conference officially started I’ve had some productive conversations with people about what we’re looking for and how we...

CASL enforcement

As most people know, the Canadian Anti-Spam Law (CASL) went into effect July 1 of this year. This month, the CRTC concluded its first investigation. A computer reseller based in Saskatchewan was placed under investigation by the CRTC after large numbers of complaints were made through the Spam Reporting Centre. The CRTC revealed that a server owned by the computer reseller sent millions of e-mail...

We're growing… and hiring

The last year has been a time of growth here at Word to the Wise. You’ve seen some of this in our new website and branding. The result of this investment in the company has translated to more, and more interesting, consulting work. It’s possible you’ve noticed that I’ve not been blogging as much over the last couple months. Steve’s picked up the slack admirably and...

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