Archive2016

August 24, 2016

Google takes on intrusive interstitials

By laura
2 Min read
4 comments
24August

Starting next January, Google will be modifying its mobile search results to lower the ranking of sites that use interstitials that interfere with the users experience. In a blog post announcing the change they explain: Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices...

August 23, 2016

Open subscription forms going away?

By laura
3 Min read
1 comment
23August

A few weeks ago, I got a call from a potential client. He was all angry and yelling because his ESP had kicked him off for spamming. “Only one person complained!! Do you know him? His name is Name. And I have signup data for him! He opted in! How can they kick me off for one complaint where I have opt-in data? Now they’re talking Spamhaus listings, Spamhaus can’t list me! I have...

August 20, 2016

Gmail showing authentication results to endusers

By laura
1 Min read
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20August

A bit of older news, but worth a blog post. Early in August, Gmail announced changes to the inbox on both the web interface and the android client. They will be pushing authentication results into the interface, so end users can see which emails are authenticated. These are not deliverability changes, the presence or absence of authentication will not affect inbox delivery. And the gmail Gmail...

August 18, 2016

Ongoing subscription attack

By laura
2 Min read
6 comments
18August

Brian Krebs posted a couple days ago about his experience with the subscription bomb over the weekend. He talks about just how bad it was over the weekend. At approximately 9:00 a.m. ET on Saturday, KrebsOnSecurity’s inbox began filling up with new newsletter subscriptions. The emails came in at a rate of about one new message every 2-3 seconds. By the time I’d finished deleting and unsubscribing...

August 17, 2016

Spamhaus comments on subscription attack

By laura
2 Min read
3 comments
17August

Steve Linford, CEO of Spamhaus commented on my blog post about the current listings. I’m promoting it here as there is valuable information in it. Excellent well summarized article Laura ? No we’ve not changed SBL policy to require COI. It’s something we very strongly advise but we can not make a requirement. We’ll have to consider it if list-bombing of this magnitude can not be kept in...

August 16, 2016

Improving Outlook Email Display

By laura
1 Min read
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16August

Today Litmus announced they had partnered with Microsoft to fix many of the rendering issues with Outlook. Congrats, Litmus! This is awesome. I know a lot of folks have tried to get MS to the table to fix some of the problems with Outlook. Take a bow for getting this off the ground. According to Litmus, the partnership has two parts. A rendering bugs feedback loop New Microsoft email clients...

August 15, 2016

Subscription bombing, ESPs and Spamhaus

By laura
8 Min read
23 comments
15August

A number of ESPs woke up to a more-than-usually-bad Monday morning. Last night Spamhaus listed 10s of networks, including ESPs, on the SBL. The listings all contained the following note: Problem description ============================ The newsletter service () is using the referenced IP address to send bulk email. Unfortunately, the said newsletter service is not verifying the email address of...

August 12, 2016

Ask Laura: What should we be measuring?

By laura
4 Min read
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12August

Dear Laura, We are trying to evaluate the success of our email programs, and I don’t have a good sense of what metrics we should be monitoring. We have a lot of data, but I don’t have a good sense of what matters and what doesn’t. Can you advise us what we should look at and why? Thanks, Metrics Are Hard Dear Metrically-Challenged, You’re not going to like this answer, but here goes. It depends...

August 11, 2016

Are you (accidentally) supporting phishing

By laura
2 Min read
1 comment
11August

One of the themes in some of my recent talks has been how some marketers teach their customers to become victims of phishing. Typically I’m talking about how companies register domains “just for email” and then use those for bulk messages. If customers get used to mail from company.ESP.com and companyemail.com they’re going to believe that company-email.com is also you...

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