Asking for permission is an obvious best practice in email marketing. But, it applies to billing and fees as well, if you ask the FTC. Click here to read about their settlement with Jason Strober of payday loan marketer Swish Marketing.
On Eric Goldman’s blog, Venkat discusses a recent fifth circuit decision about an online signup process and what the court will look at when considering a claim that a user didn’t read an online disclaimer.
J.D. has a great post digging into ARF, the abuse reporting format used by most feedback loops.
If you’re interested in following along, you might find this annotated example ARF report handy.
Off to visit the Chimps this week in Atlanta. Blogging from me may be light, but Steve will be around.
Spammers have already discovered they can send spam through Apple’s new Ping service. Yes, some of the fastest adopters of new technology are spammers.
Isn’t technology wonderful?
Return Path discusses that a high (>80) SenderScore is correlated with inbox delivery at Gmail.
Mike Monteiro has a screenshot of what happens when you actually fill up a gmail inbox.
How much of that mail is spam, I wonder?
HT: Laughing Squid
Mark Brownlow has a great roundup of how statistics and data can mislead marketers if they’re not really paying attention.
Justin Coffey commented on my check your assumptions post pointing out his data on opens related to ISPs. He says:
I can say that users at webmail are easily as likely to click on a message that they have opened than users at pay-for ISPs.
Who else collects data on opens per ISP? And Monkeys, I’m looking at you, I know you have this data.
I’m hearing from multiple sources that they’ve been having problems getting mail delivered to optonline.net, optonline.com and optimum.net all day. This appears to be affecting senders across the board, from ISPs to ESPs. It looks like something is not working right over there, and hammering retries doesn’t seem to be helping. The best recommendation is for senders to back off...
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