CategoryIndustry

January 7, 2019

Reputation is in the eye of the beholder

By laura
3 Min read
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07January

A few years ago reputation was generally recognised as one thing. If a sending reputation or IP reputation was good in one place it was likely good in other places. Different entities mostly reputation using the same set of signals albeit slightly tweaked to meet their own needs. More recently there is a divergence in how reputation is measured, meaning delivery can be vastly different across...

January 4, 2019

Targets and measures

By laura
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04January

Over the past few years a number of email delivery products have been launched. Many of these products are intended to improve deliverability by improving metrics. The problem is they don’t work the way their purchasers thing. Take data hygiene services. For the most part, these services take a list of email addresses, do data analysis and magic and then return a “clean” list to...

January 2, 2019

Welcome 2019

By laura
2 Min read
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02January

It’s the beginning of a new year and everyone is breaking out posts either reviewing the previous year or making predictions for the next year. I’ve done both over the years. 2018 brought us a couple major things in email. The biggest change was the European General Data Protection Regulations (GDPR) came into effect in May. The regulation date drove huge volumes of email throughout...

December 28, 2018

Temporary fixes

By laura
1 Min read
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28December

If your mail goes back to spam within a month of “fixing” a delivery problem, then you never really fixed the problem. You just evaded filters for a short time. The filters caught up and the problem is definitely your mail.
 

December 7, 2018

Gmail tab weirdness

By laura
1 Min read
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07December

Lots of reports today about mail being delivered to unusual tabs today. Mail that normally goes to promotions is in updates, updates are in the inbox, things like that.
It’s not just you.
Update: The Washington Post reported on the bug.

December 3, 2018

Never 100% inbox

By laura
2 Min read
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03December

No matter how great an email program deliverability is, no one can guarantee that 100% of the email sent will reach the recipient’s inbox. Why? Recipients can make decisions about where mail goes in their own inbox. Every mail client has a way for users to control where mail is delivered. This is good for delivery, when the mail means so much to people that they override spam filters and...

November 27, 2018

How much is too much?

By laura
2 Min read
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27November

Anecdotally I’m hearing a few different things about recent mail sends. Multiple ESPs are reporting that their customers, combined, sent more than 2 Billion emails on Friday. SendGrid was close to 3 Billion. Mailchimp was over 2 billion. When all is said and done, I wouldn’t be surprised if the final volume totals topped 20 billion emails in a single day. One person reported they went...

November 26, 2018

Successful sends on Black Friday

By laura
1 Min read
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26November

Last year a number of ISPs mentioned the Black Friday email volume was congesting their systems and causing delays. While anecdotally it seems that volume is up over last year I also haven’t heard any ISPs talking about congestion. Likewise, most of the delivery folks I’ve spoken too today and over the weekend are saying there were no major problems. How’d the busiest email...

November 16, 2018

Email addiction survey

By laura
1 Min read
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16November

The great folks over at Zettasphere and Emailmonday have released their Email Addiction Survey. Nothing surprising in the data that I can see, although I suspect one particular data point is going to surprise folks. Yup, more than 70% of people don’t really care about a do not reply address in a message. Honestly, I’m not surprised. Most users don’t really care. In all honesty...

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