Matthew Green reminded me of an old bit of spam lore. It’s a canned response to someone’s New and Awesome and entirely unoriginal Final Ultimate Solution to the Spam Problem. It originated on the news.admin.net-abuse.email newsgroup, I think, maybe twenty years ago? While one or two details have changed it’s still applicable to most of the current generation of under-researched...
If I see BarkBox I think Spam. That’s because, despite their marketing team effort, facebook and banner ad budget, the main place I see them advertised is via spam in my mailbox. It’s not even good spam. There’s quite a lot of it. Most of it looks much the same, other than the spammer randomizing colours. This one looks better than the black on cyan version, or any of the other...
A few weeks ago we took a drive down I5 to attend a service at Bakersfield National Cemetery. Amid the acres and acres of almond farms there were patches of black from recent grassfires. Typical but boring California landscape. Wildfires are a hugely destructive but continual threat in California. Growing up on the east coast, I never really understood wildfires. How can acres and acres and...
An on the ball reader sent me a note today showing a bounce message indicating microsoft was rejecting mail due to a Spamhaus Blocklist Listing. 5.7.1 Client host [10.10.10.10] blocked using Spamhaus. To request removal from this list see (S3130). [VE1EUR03FT043.eop-EUR03.prod.protection.outlook.com] The IP in question is listed on the CSS, which means at a minimum Microsoft is using the SBL. I...
The intent of DMARC is to cause emails to silently vanish. Ideally deploying DMARC would cause all malicious email that uses your domain in the From address, but which has absolutely nothing to with you to vanish, while still allowing all email you send, including mail that was sent through third parties or forwarded, to be delivered. For some organizations you can get really close to that ideal...
In the deliverability space we talk about permission and consent a lot. All too often, though, consent is taken not given. Marketers and senders assume they have permission to send email, while the recipient is left expecting no email. There are different ways that companies assume permission. A favorite is to hide the permission deep in the terms and conditions or in the privacy policy. This is...
As I’m writing this, I’m watching Deputy Atty General Rod Rosenstein discuss the indictments of 12 Russian military officers for hacking activities during the 2016 election cycle. One of the methods used to gain access to systems was spearphishing. I think most of us know what phishing is, sending lots of emails to a wide range of people in an attempt to collect some credentials...
The more I look at the industry, the more convinced I am that we’re in the middle of a fundamental shift in how email is filtered. This shift will change how we handle email deliverability and what tools we have and what information we can use as senders to address challenges to getting to the inbox. Early deliverability This period is roughly between 2001 and 2006. Many of the email...
I’m back in the office after a busy June. The 2 continent, 3 city tour was unexpectedly extended to a 4th city thus I was out most of last week as well. What was I doing? We spent a week in Dublin, which is an awesome and amazing city and I love it a little bit more every time we visit. After Dublin I jetted off to Chicago, where I spoke at ActiveCampaign’s first user conference. The...
A c/p from an email I sent to a mailing list. I think we’re seeing a new normal, or are still on the pathway to a new normal. Here’s my theory. 1) Hotmail made a lot of underlying code changes, learning from 2 decades of spam filtering. They had a chance to write a new codebase and they took it. 2) The changes had some interesting effects that they couldn’t test for and didn’t expect. They spent...
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