CategoryIndustry

December 4, 2017

Deliverability is critical for marketing

By laura

1 Min read

Add comment

04December

It is increasingly clear that successful email marketing programs measure and emphasize deliverability. No longer is deliverability the crisis management team called when everything breaks. They’re part and parcel of an effective email marketing team. Today I watched a bit of the EIS livestream where acquisition marketers were discussing their processes. Everyone of them talked about things...

December 1, 2017

Microsoft MXs changed over

By laura

1 Min read

3 comments

01December

Today on MailOp it was announced that the migration of Microsoft freemail domains to the office 365 backend. Over the next week the mx*.hotmail.com mail servers will stop working. Check your settings, folks, and make sure you’re correctly querying DNS before sending.

November 30, 2017

Vodafone New Zealand: sorta shutting down

By laura

1 Min read

1 comment

30November

Vodafone NZ is shutting down mail handling for the following domains as of today, Nov 30, 2017. clear.net.nz es.co.nz ihug.co.nz paradise.net.nz pcconnect.co.nz quik.co.nz vodafone.co.nz vodafone.net.nz wave.co.nz According to their website, this is primarily  due to an elderly platform that’s not meeting the needs of their users, including long mail delays and too much spam. The FAQ they...

November 28, 2017

It's not a technical problem

By laura

1 Min read

Add comment

28November

You can’t technical your way out of the bulk folder. I wrote that a year and a half ago, and it’s even more true today. Filters at the big webmail providers continue to evolve to meet new threats and new spamming techniques. Sending technically perfect mail won’t get your mail into the inbox. Recipients have to want the mail and interact with the mail for good delivery.
 

November 27, 2017

Cyber Monday volumes

By laura

2 Min read

2 comments

27November

Wow! Congrats to all the senders out there for sending So Much Volume that mail servers are full. I’ve even seen reports that STARTTLS connections are taking multiple seconds to establish at Gmail. The volume of mail that it takes to make Google slow down is impressive. Of course, Gmail isn’t the only system exhibiting slow downs.  Other major consumer webmail providers are also...

November 22, 2017

Pie

By laura

1 Min read

Add comment

22November

November 20, 2017

Busiest email time of the year

By laura

1 Min read

1 comment

20November

Everyone ready for Black Friday and Cyber Monday campaigns? I know many retailers are already mailing, my inbox is exploding with offers. For me, this is often a quiet time of the year. As a strategist, most of my worked happened months ago. Now, it’s time for execution. I wish everyone a successful week of mailing. May your deliverability be high. May your subject lines be correct. May...

November 17, 2017

Catchall domains

By laura

2 Min read

1 comment

17November

Catchall domains accept any mail to any email address at that domain. They were quite common, particularly at smaller domains, a long time ago. For various reasons, most of them having to do with spammers, they’re less common now. Most folks think catchall domains are only used for spamtraps. As a consequence, many of the address verification tools will filter out, or recommend filtering...

November 16, 2017

SendGrid IPO

By laura

1 Min read

Add comment

16November

Congrats to the folks at SendGrid for raising over 130 million in their IPO yesterday. Also, cool stock symbol, bro.
 

November 15, 2017

Spike in Yahoo error codes

By laura

1 Min read

2 comments

15November

A number of people have mentioned over the last couple weeks that they’re seeing a spike in Yahoo rejecting mail with
554    delivery error: dd Requested mail action aborted
Discussions on various mailing lists indicate these messages are related to inactive accounts. Addresses that bounce at Yahoo with these codes should be handled as inactive addresses and removed from future mailings.