CategoryIndustry

November 30, 2017

Vodafone New Zealand: sorta shutting down

By laura
1 Min read
1 comment
30November

Vodafone NZ is shutting down mail handling for the following domains as of today, Nov 30, 2017. clear.net.nz es.co.nz ihug.co.nz paradise.net.nz pcconnect.co.nz quik.co.nz vodafone.co.nz vodafone.net.nz wave.co.nz According to their website, this is primarily  due to an elderly platform that’s not meeting the needs of their users, including long mail delays and too much spam. The FAQ they...

November 28, 2017

It's not a technical problem

By laura
1 Min read
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28November

You can’t technical your way out of the bulk folder. I wrote that a year and a half ago, and it’s even more true today. Filters at the big webmail providers continue to evolve to meet new threats and new spamming techniques. Sending technically perfect mail won’t get your mail into the inbox. Recipients have to want the mail and interact with the mail for good delivery.
 

November 27, 2017

Cyber Monday volumes

By laura
2 Min read
2 comments
27November

Wow! Congrats to all the senders out there for sending So Much Volume that mail servers are full. I’ve even seen reports that STARTTLS connections are taking multiple seconds to establish at Gmail. The volume of mail that it takes to make Google slow down is impressive. Of course, Gmail isn’t the only system exhibiting slow downs.  Other major consumer webmail providers are also...

November 20, 2017

Busiest email time of the year

By laura
1 Min read
1 comment
20November

Everyone ready for Black Friday and Cyber Monday campaigns? I know many retailers are already mailing, my inbox is exploding with offers. For me, this is often a quiet time of the year. As a strategist, most of my worked happened months ago. Now, it’s time for execution. I wish everyone a successful week of mailing. May your deliverability be high. May your subject lines be correct. May...

November 17, 2017

Catchall domains

By laura
2 Min read
1 comment
17November

Catchall domains accept any mail to any email address at that domain. They were quite common, particularly at smaller domains, a long time ago. For various reasons, most of them having to do with spammers, they’re less common now. Most folks think catchall domains are only used for spamtraps. As a consequence, many of the address verification tools will filter out, or recommend filtering...

November 16, 2017

SendGrid IPO

By laura
1 Min read
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16November

Congrats to the folks at SendGrid for raising over 130 million in their IPO yesterday. Also, cool stock symbol, bro.
 

November 15, 2017

Spike in Yahoo error codes

By laura
1 Min read
2 comments
15November

A number of people have mentioned over the last couple weeks that they’re seeing a spike in Yahoo rejecting mail with
554    delivery error: dd Requested mail action aborted
Discussions on various mailing lists indicate these messages are related to inactive accounts. Addresses that bounce at Yahoo with these codes should be handled as inactive addresses and removed from future mailings.

November 13, 2017

Permission and B2B spam

By laura
3 Min read
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13November

Two of the very first posts I wrote on the blog were about permission (part 1, part 2). Re-reading those posts is interesting. Experience has taught me that recipients are much more forgiving of implicit opt-in than that post implies. The chance in recipient expectations doesn’t mean, however, that permission isn’t important or required. In fact, The Verge reported on a chatbot that...

November 10, 2017
By laura
1 Min read
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10November

Today is one of those days I just want to argue with all the subject headers of the marketing email I get.
— John Scalzi (@scalzi) November 10, 2017

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