Judging by the amount of B2B spams I’ve gotten this past week, a number of businesses got bright, shiny new email programs for Christmas. “Like to set up a call with you…” “Just need 10 minutes of your time to explore…” “Love to jump on a call and tell you about our product…” That’s just the mail that comes into my personal address...
As a delivery consultant, I always ask clients to share their Google postmaster reports with me. As Gmail is one of the bigger delivery challenges for a lot of senders, having access to the postmaster tools helps tease out issues. I had some issues earlier this week getting access to tools and so brought up a conversation on one of the delivery lists. The nice folks there helped me get it solved...
Happy New Year! We’re looking forward to some interesting new projects this year, both for our clients and for Word to the Wise. Stay tuned! December was a slow month for blogging, with everything going on. But we’re back on the horse now and ready to blog for 2017. List and subscription management continue to be hot topics, especially in the wake of the listbombing attacks earlier this...
Well, we mostly survived 2016. A year ago I was making predictions about how 2016 would be the year of email security. I was thinking of things like TLS and authentication and access to the inbox. It wasn’t out of the question, Gmail said they’d be turning on p=reject sometime mid-year. They also were suggesting that they would be putting more value on messages that aligned, even in...
I’m winding down blogging through the next week or so. I have a lot to say and blog about in the coming year, but I don’t think I’m alone in saying good bye and good riddance to 2016. Happy Holidays to everyone, whatever events you may celebrate. I have to admit, it doesn’t feel very holiday around here. Part of that is we cut the cord a few months ago and we’ve not...
I’ve mentioned before that I can often tell what ISP is making filter changes by what my calls are about. The last few weeks it’s been Gmail where folks are struggling to get to the inbox. One of the things most clients and potential clients have mentioned is that they’re not having any problems at the other major ISPs. Gmail’s filters are probably the most extensive and...
Earlier this week I gave a webinar hosted by the EEC and the DMA discussing the listbombing problem. They will be making the recording available later this week and I will link to it then. I wish I could say the issue was done and over with and that it was something we don’t have to worry about any longer. Unfortunately, that’s just not the case. Attacks are ongoing. Many of them are...
Just some stuff going on around email that probably merit a mention but not a whole blog post. Next Tuesday at 1 eastern I’ll be giving a webinar on the subscription bombing and discussing what companies can do to mitigate the problem. Google is working on new “invisible” captchas, that separate out humans from bots without humans having to do anything. EmailonAcid created an...
Happy December! Between #blackfriday, #cybermonday & #givingtuesday, pretty much everyone in the US has just survived a week of email from every brand and organization they’ve ever interacted with. Phew. Is this still the best strategy for most senders? Maybe. But it’s always important to be adaptable and continue to evaluate and evolve your strategy as you move through the year. As always, I...
Over 1 million Google accounts breached by Android malware. There are some folks I know who really can’t understand why I stick with Apple over Android. The above issue is a big one. Doing what we do, security is a major consideration. I don’t need my accounts, or other accounts I have access to, compromised. It’s not that Apple is 100% compromise proof, but there are more...
RSS - Posts