Almost every email marketing program, at least those sending millions of emails per campaign, have delivery problems at one time or another. The problems seem random and unpredictable. Thus most marketers think that they can only address delivery problems, they can’t prepare or prevent them. On the delivery side, though, we know deliverability problems are predictable. There are situations...
Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I’ll be back Monday.
Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.
One of the common things I see as a delivery consultant is that companies do their best to set effective policies about email, but make it difficult to comply with those policies. It happens all the time. It’s one of the reasons that the tweets Steve shared about Sec. Clinton’s email server rang so true to me. One of the commenters on that post disagrees, and uses banks and health...
Here at Word to the Wise we sign up for a lot of email from our customers. There are multiple reasons we do this. Engagement starts before the first email These days the key to getting to the inbox is sending mail your users want and expect. We always recommend senders start the engagement process during signup. Why? Because it establishes the relationship even before email happens. People want...
Over the weekend I’ve been seeing a number of over the top, hyperbolic blog posts about the Trump Campaign’s agency getting suspended from their ESP for spamming. Adestra suspended the Donald Trump campaign for “for committing some of the most egregious spamming in the history of the Internet in an effort to save his broke campaign.” That quote about “most egregious...
We’re officially halfway through 2016, and looking forward to a slightly less hectic month around here. I hope you’re enjoying your summer (or winter, for those of you in the Southern Hemisphere). Our first June blog post marked the fifteen year anniversary of the very first anti-spam conference, SpamCon. As I noted, many of the people at that conference are still working in the...
I was going to say something about the issue with Hillary Clinton using an email server provided by her own staff for some of her email traffic, rather than one provided by her employer, but @LaneWinree already wrote pretty much what I’d have written, just better than I would have done. So, I guarantee this is exactly how the email server thing went down. Whatever internal system the...
There seems to have been an uptick in the number of folks harvesting addresses from their LinkedIn contacts and adding them to mailing lists. I’ve been seeing this in my own mailbox. I’m getting added to different lists and because I used a tagged address I know these folks are harvesting from LinkedIn. This behavior is really rude. Just because someone accepted your contact request...
It’s time once again for news organizations to pay attention to spam filters. This happens sometimes. Intrepid news organizations breathlessly report on how a particular ISP is blocking mail from a certain political figure our organization. I’ve written about political and activist lists being blocked or filtered before. Some of these posts are from the very early days of the blog...
We run a lot of our own infrastructure at Word to the Wise. Our email and web presence runs on our own hardware, in our own cabinet in our own network space. Partly that’s because we’re all from very technical backgrounds, and can run them in a way that’s better suited to our needs than an off-the-shelf web service. Partly it’s so we can do things like add instrumentation...
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