It’s been a crazy week here at M3AAWG. I have a lot of stuff to blog about, but I think one of the really important things to get out is the new unblock request page at Outlook / Hotmail. Submit your IPs and it will be reviewed. (Apologies for the repeated bad links. I’m blaming con crud, lack of sleep and MSN/Hotmail/Office/Outlook for having so many domains I can’t keep them...
The FBI may use different words to describe this tool, but make no mistake: Building a version of iOS that bypasses security in this way would undeniably create a backdoor. And while the government may argue that its use would be limited to this case, there is no way to guarantee such control. Apple letter to customers Encryption is a way to keep private information private in the digital world...
I’ve been hearing a lot lately about DMARC. Being at M3AAWG has increased that. Last night we were at dinner and heard from the next table “And they’re not even publishing DMARC!!!!” I know DMARC is the future. I know folks are going to have to start publishing DMARC records. I also know that the protocol is the future. I am also not sure that most companies are ready for...
One of the big deliverability vs. marketing arguments has to do with data hygiene and dropping inactive users. Marketers hate that deliverability people tell them to let subscribers go after a long time of no activity from the subscriber. Data hygiene is good. Email is not permanent and not forever, and the requirements for data hygiene in the email space are very different than the requirements...
Yesterday Gmail announced on their blog they would be pushing out some new UI to users to show the authentication and encryption status of email. They are trying to make email safer. There are a number of blog posts on WttW for background and more information. TLS and Encryption Protect your email with TLS Cryptography and Email M3AAAWG Recommends TLS The short version is that TLS is encryption...
While we’re working on a Speaking Schedule page for my upcoming events, I’ll just update the blog. My schedule for Q1 and Q2 is coming together. M3AAWG 36: San Francisco, February 16 – 18th. I’ll be up on Monday afternoon. No official speaking at this one, just sitting in the audience and listening. But stop by and say hi! Email Evolution Conference: Hosted by the EEC, New...
I am, apparently, still one of the top hits when you Google for AOL. When things break at AOL, this means I get lots of contacts, comments and even phone calls from people looking for help. I’m really not AOL support. (Really. I’m not. If you’re an AOL user I can’t help you log into your account. Please don’t call. Please don’t ask. Contact AOL directly.) BUT...
Ask the Expert: How Can Email Marketers Stay Out of Gmail Jail and in the Inbox? The expert in question is an old friend of mine, Andrew Barrett. I met Andrew online in the late 90s, and we worked together (briefly) at MAPS. He was out of email for a while, but I’m pleased he came back to share his talents with us. The information in the article is valuable for anyone who struggles with...
Happy 2016! We started off the year with a few different “predictions” posts. As always, I don’t expect to be right about everything, but it’s a useful exercise for us to look forward and think about where things are headed. I joined nine other email experts for a Sparkpost webinar on 2016 predictions, which was a lot of fun (see my wrap up post here), and then I wrote a long post about security...
Yesterday I talked about how the truth matters in email marketing. But that’s not the only place the truth matters. Today I found myself in a bit of a … discussion on Facebook. It ended up being a lesson in why you should never trust the clickbait headline. I also realized there are parallels with email best practices and how we share them with people. The Facebook discussion One of...
RSS - Posts