Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
We can help you with your email strategy, deliverability challenges and many other email issues.
Things are very unsettled right now. Completely and totally unsettled. Even for those of us who are well geared up for and used to working from home are struggling in our current situation. We went for a walk down the canal on Tuesday, and it was very quiet, with almost no traffic on the street. There were various couples and families walking, but most were doing a good job at social distancing...
It’s a near silent St. Paddy’s day here in Ireland. We took a walk along the canal and took in the silence. On the way back, our neighbour’s kids had decorated their front window and I had to take a picture.
Things are weird. Be kind to yourself and to others. Wash your hands. Don’t touch your face. Don’t send that email to your entire database.
Gartner has some really good recommendations for companies considering mailing about the coronavirus pandemic. Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am I telling customers something different from other brands versus saying the same thing as everyone else? Am I telling customers something they don’t already expect of my company or brand...
This is a followup from a post a few weeks ago about authentication changes at Office365. We have some more clarity on what is going on there. This is all best information we have right now. Microsoft is now requiring authentication to match the visible from address in order to reach the inbox at Office365. That means, either the SPF domain or the DKIM domain must align (in the DMARC sense) to...
Recently had the pleasure of sitting down with Jillian Bowen and talking about deliverability for her podcast.
Back at the office after traveling to visit a bunch of our US friends recently. A lot of news, both in and out of the email space, happened while we were gone. The biggest stories are outside the email space and I will admit to following the coronavirus news probably closer than I should. (My graduate work was done across the hall from one of the major avian epidemic monitoring labs. This is the...
It’s been a light blogging month. We’ve been dancing around getting the final plans, financing, and contractors set up for the work we’re doing on the Dublin house and then heading off for our first actual vacation in almost 5 years. But, I wrote half of this answering a question on mailop, so I may as well polish and publish. What is FCrDNS FCrDNS stands for Full Circle reverse...
According to the UK DMA, marketers report improvements in deliverability after GDPR went into effect. I mean, thank you UK DMA for doing the research. Of course deliverability is going to improve when you send mail to those people who have expressly opted into your mail. 76% report an increase in open rates in the past 12 months; 75% say click- throughs are higher; 51% say ROI has risen. Opt-out...
Would you trust an address verification company that used twitter spam to advertise their product? Would you trust an address verification company that sent email spam to advertise their product? Would you trust an address verification company that sent email advertising their product to made up addresses? Would you trust an address verification company that sent email advertising their product...
In 2020: 250OK says open rates were much lower than ESPs report. The Only Influencers list hosts a discussion about the value and use of open rates. A potential client contacts me asking if I can get their open rates to a certain percentage.A client shows me evidence of 100% inboxing but wants to improve their open rate.An industry group runs sessions at multiple meetings discussing how...
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