Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
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Friday the Tusli Gabbard campaign filed the expected first amended complaint against Google for suspending her adwords account immediately after the first Democratic debate. A full copy of the complaint is available. First reading is that it’s only slightly better written than the first complaint. The document reads to me more like a policy statement than an actual lawsuit. Frankly...
The FTC filed suit against Match.com for using fake accounts to entice people into signing up for accounts. (WA Post) Part of the FTC’s allegations include that Match flagged the accounts and prevented them from contacting paying Match users while simultaneously allowing the users to contact free Match users. I’m actually surprised the FTC took action. I’m not surprised Match...
A decade or so ago I was helping a client troubleshoot a Spamhaus listing. They, as many companies do, had a database with addresses from a number of different sources. Spamhaus was asking for them to reconfirm the entire database, which they didn’t want to do. I came up with the idea that if we had some sign of activity on the email address, like an open or a click and some other...
One of the ongoing recommendations to improve deliverability is to send email that is timely and relevant to the recipient. The idea being that if you send mail a recipient wants, they’re more likely to interact with it in a way that signals to the mailbox provider that the message is wanted. The baseline for that, at least whenever I’ve talked about timely and relevant, is that the...
Spent the afternoon marching through the streets of Dublin with thousands of students demanding climate action now.
DMARC is a protocol that makes it very, very simple to shoot yourself in the foot. Setup is tricky and if you don’t get it exactly right you risk creating deliverability problems. The vast majority of companies SHOULD NOT publish a DMARC policy with p=reject or p=quarantine for their existing domains. DMARC policy statements are, essentially, a way for a company to assert the following...
This morning I woke up to a job offer. I hear a number of other email deliverability folks received the same job offer. I am writing to you from [Company]. We are one of the oldest and best reputed partners for Salesforce. We have succeeded because we only hire the best, most experienced developers. We have a need for an excellent expert in deliverability. We have been...
A question came up on the email geeks slack channel about empty from addresses. I asked if they meant the 5321 or 5322 from address which prompted a question about if you could even have a null 5321 from. Yes, you can and it’s commonly used for some types of email. 5321.from is the bounce address, and the domain used in SPF authentication. Null addresses, literally <>, are used for email...
I’ve seen a bunch of folks in different places looking for advice on what to do when they can’t get a response from a postmaster team, or a filtering company. I was all set to write yet another post about how silence is an answer. Digging through the archives, though, I see I’ve written about this twice already in the last 18 months. Well. OK then. Instead of retreading...
Back in July the Tulsi Gabbard campaign sued Google for deactivating their “advertising account” on the night of the first Democratic debate. I’ve been waiting for the Google response, which was due to be filed today. I checked today and found a new filing. Apparently counsel for both sides got together recently and decided that Tulsi’s campaign was going to submit an...
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