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Tag: acquisition

… and bad acquisition practices

I talked last week about how incentivizing people to sign up for your mailing list could be effective when it’s done well. This week I’m staying at a Large International Hotel Chain and I’ve got a great example of what happens when it’s done poorly. The “free” wifi requires you to join the hotel’s loyalty […]

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December 2016: The Month in Email

Happy New Year! We’re looking forward to some interesting new projects this year, both for our clients and for Word to the Wise. Stay tuned! December was a slow month for blogging, with everything going on. But we’re back on the horse now and ready to blog for 2017. List and subscription management continue to […]

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Oracle buys Dyn

Last week Oracle announced they were buying Dyn. Interesting acquisition, but fills a spot in Oracle’s playbook to provide infrastructure. None of the press releases I’ve seen about the acquisition mentions the Dyn email service platform. Oracle has at least two email platforms already (Eloqua and Responsys). It will be interesting to see what happens […]

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My panels from #EEC16

I had the privilege to be a part of two panels at EEC16, with some of the best folks in the business. The first panel was “Everything You Ever Wanted to Know About Deliverability, but Were Afraid to Ask.”   We had a lot of great audience questions. The first question, which was awesome (and I […]

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Another acquisition

Netsuite has entered an agreement to acquire Bronto. Congrats to the folks at Bronto.

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ESPs and consolidation

Earlier this week Bloomberg news reported that an anonymous source  told them Verizon was looking to acquire or investigate a partnership with AOL. It didn’t take long for the Verizon CEO to quash the acquisition rumors. Acquisitions and partnerships have always been around in technology, this is nothing new. But it made me think a little bit about […]

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A good example of 3rd party email

This morning I received a great example of a 3rd party email that I thought I’d share with all of you.   What’s so great about it? It’s sent from the company I actually gave my email address to: Macheist. It tells me why I’m getting this email: I purchased Fantastical back in 2013 It […]

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Does CAN SPAM apply to individual prospecting emails

Two different people on two different mailing lists asked very similar questions recently. Are people who send individual prospecting emails required to comply with CAN SPAM. My opinion (not a lawyer, don’t play one on TV, didn’t stay at a Holiday Inn last night) is that CAN SPAM does not mention anything about volume, and […]

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VerticalResponse acquired

The acquisition of email service providers continues. Last week Deluxe (yes, the check printing people) acquired Vertical Response. This appears to be positioning themselves to improve their collection of business services to include email marketing.

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Before you build a list

I can’t add much more to Steve Denner’s article about building list size.

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  • OTA joins the ISOC

    The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two organizations to come together to help build user trust in the Internet. At a time when cyber-attacks and identity theft are on the rise, this partnership will help improve security and data privacy for users,” added Brown.No Comments


  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.1 Comment


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


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