I talked last week about how incentivizing people to sign up for your mailing list could be effective when it’s done well. This week I’m staying at a Large International Hotel Chain and I’ve got a great example of what happens when it’s done poorly. The “free” wifi requires you to join the hotel’s loyalty […]
Happy New Year! We’re looking forward to some interesting new projects this year, both for our clients and for Word to the Wise. Stay tuned! December was a slow month for blogging, with everything going on. But we’re back on the horse now and ready to blog for 2017. List and subscription management continue to […]
Last week Oracle announced they were buying Dyn. Interesting acquisition, but fills a spot in Oracle’s playbook to provide infrastructure. None of the press releases I’ve seen about the acquisition mentions the Dyn email service platform. Oracle has at least two email platforms already (Eloqua and Responsys). It will be interesting to see what happens […]
I had the privilege to be a part of two panels at EEC16, with some of the best folks in the business. The first panel was “Everything You Ever Wanted to Know About Deliverability, but Were Afraid to Ask.” We had a lot of great audience questions. The first question, which was awesome (and I […]
Netsuite has entered an agreement to acquire Bronto. Congrats to the folks at Bronto.
Earlier this week Bloomberg news reported that an anonymous source told them Verizon was looking to acquire or investigate a partnership with AOL. It didn’t take long for the Verizon CEO to quash the acquisition rumors. Acquisitions and partnerships have always been around in technology, this is nothing new. But it made me think a little bit about […]
This morning I received a great example of a 3rd party email that I thought I’d share with all of you. What’s so great about it? It’s sent from the company I actually gave my email address to: Macheist. It tells me why I’m getting this email: I purchased Fantastical back in 2013 It […]
Two different people on two different mailing lists asked very similar questions recently. Are people who send individual prospecting emails required to comply with CAN SPAM. My opinion (not a lawyer, don’t play one on TV, didn’t stay at a Holiday Inn last night) is that CAN SPAM does not mention anything about volume, and […]
The acquisition of email service providers continues. Last week Deluxe (yes, the check printing people) acquired Vertical Response. This appears to be positioning themselves to improve their collection of business services to include email marketing.
I can’t add much more to Steve Denner’s article about building list size.