TagFacebook

Another take on the emailpocalypse

One of the strengths of email that instant messaging lacks is asynchronous communication.  With email, you send someone a message and they may or may not respond right away.  Sending somebody an email means that you are not necessarily expecting an instantaneous reply.  In fact, that’s the whole point of not using the phone or instant messaging.  You are not expecting your target recipient to be...

FBox: The sky isn't falling

Having listened to the Facebook announcement this morning, I am even more convinced that emailpocalypse isn’t happening. Look, despite the fact that companies like Blue Sky Factory think that this means marketers are NEVER EVER going see the inside of an inbox again this isn’t the end of email marketing. Yes, Facebook email is a messaging platform that marketers are not going to have...

Emailpocalypse

Apparently emailpocalypse is coming on Monday. That’s when Facebook is going to release their email platform (the one no one knows anything about) and it’s going to DESTROY EMAIL MARKETING AS WE KNOW IT. Are you ready? I think my favorite doom and gloom scenario is: Facebook will throw out the book on email deliverability because it will likely be the first mass-user email platform...

Beware: Phishing and Spam in Social Networks

Trend Micro warns us today about how spam and phishing can hit you even in the closed ecosystem of a social networking system such as Facebook. Malware abounds. And in the social network arena, just like anywhere else, “using your account to send spam” is a common thing for the bad guys to want to do. In Rik Ferguson’s investigation (which I read about on CNet News), he came...

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