Listcast, an email list management service, has been acquired. MailerMailer will take over management and support of all Listcast customers effective immediately from Domainate, Inc.
I’m hearing a lot of claims about best practices recently and I’m wondering what people really mean by the term. All too often people tell me that they comply with “all best practices” followed by a list of things they do that are clearly not best practices. Some of those folks are clients or sales prospects but some of them are actually industry colleagues that have...
Trend Micro warns us today about how spam and phishing can hit you even in the closed ecosystem of a social networking system such as Facebook. Malware abounds. And in the social network arena, just like anywhere else, “using your account to send spam” is a common thing for the bad guys to want to do. In Rik Ferguson’s investigation (which I read about on CNet News), he came...
Last week a major player in the botnet arena was taken offline when they were shutdown by their upstream provider. With the demise of McColo, there has been a 30 – 50% drop in the amount of spam as measured by any number of different techniques. The CBL team has posted an article about their view of the McColo disconnection, which includes links to press articles about the shutdown...
Ken has a followup to his article last week about the EEC spamming. Multiple e-mails obtained by this newsletter clearly show VIV was prospecting the EEC member list from its servers in violation of the EEC’s own privacy policy. […] Moreover, one reader sent this newsletter two separate free issues of two different editions of VIV that were spammed into his inbox on two different days. So...
The FTC announced today they will be publishing clarifications to CAN SPAM in the near future. According to the FTC The new rule provisions address four topics: (1) an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page...
Venkat posts today about the ruling in the Asis v. Azoogle case. I have not yet had a chance to read the whole ruling, but in talking with Mickey over at SpamSuite it seems to expand the Gordon ruling a bit. Mickey posts on Intellectual Intercourse about spam received from a recruiting agency trying to get him to hire one of their clients. This spam was amusing in that it contained reference to a...
The Email Experience Council is the email marketing arm of the Direct Marketing Association. They recently sent out a mailing that demonstrated what not to do when sending email, including: sending out multiple copies of an email to the same recipients sending offers from a third party to recipients who did not opt-in for third party mail sending mail from a unrecognized address sending an offer...
Eddie Davidson was sentenced yesterday to 21 months in jail for falsifying headers and tax evasion. Sanford Wallace (the spammer that prompted me to start figuring out how to read headers) lost his suit with MySpace for failure to comply with court orders and failing to turn over documents. Scott and Steve Richter are in the Washington Post today in an article discussing hijacked IP space...
Ken Magill reported today that Responsys has unveiled a tool to measure the relevancy of email marketing programs. This tool is intended to help marketers implement the advice “be more relevant.”
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