At the recent Sendgrid Emailmatter’s conference Sally Lehman advised attendees to “Treat someone’s inbox like it was their home.” This is advice I’ve been giving clients for a long time. I think it’s even more relevant now as so many people have data enabled phones and are checking email so frequently. It’s not just their […]
Michael Geist, a law professor in Canada, writes about the new CASL law, why it’s necessary and why it’s more about privacy and consumer protection than just about spam. The law has at least three goals: provide Canada with tough anti-spam rules, require software companies to better inform consumers about their programs before installation, and […]
Another person has written another blog post talking about their experiences with an email address a lot of people add to mailing lists without actually owning the email address. In this case the address isn’t a person’s name, but is rather just what happens when you type across rows on they keyboard. These are similar […]
There are a few segments in the marketing industry that seem to acquire senders with bad mailing practices. Nutraceuticals, male performance enhancing drugs, short term or payday loans and gambling have a lot of senders that treat permission as optional. The content and the industry themselves have garnered a bad reputation. This makes these industries […]
One of the ongoing discussions in the email space is the one about address verification. Multiple companies have sprung up to do “real time” email address verification. They ensure that addresses collected at the point of sale are valid. But what does valid mean? In most of these contexts, valid means that the addresses don’t […]
I linked to Al’s post about misdirected emails and how annoying it is for people who receive emails. I’ve previously talked about the problems associated with not handling misdirected emails properly. It’s really annoying getting email that you never signed up for. For instance, one of my email addresses gets quite a bit of misdirected […]
Al has a short, but informative, post up on Spam Resource about privacy groups filing complaints with the FTC about companies violating the Children’s Online Privacy Protection Act (COPPA). Companies who are alleged to have violated COPPA include Nickelodeon, McDonalds and General Mills. The underlying issue appears to be the presence of “send to a […]
The discussion of “permission” and “opt-in” is one that keeps popping up again and again. I am working on posting some more thoughts about permission and consent. While I’m still thinking about what new I can say, here is a list of articles Word to the Wise I’ve posted in the past on permission: Permission-ish […]
In today’s Magill Report Ken says: The only surprise in the Messaging Anti-Abuse Working Group’s statement last week condemning email appending was that it didn’t publish one sooner. However, MAAWG’s implication that email appending can’t be accomplished without spamming is nonsense. Ken does have a point. I can come up with a number of scenarios […]
MAAWG has published their position statement on email appending. It’s pretty explicit in it’s condemnation of the practice. It is the position of MAAWG that email appending is an abusive practice. Sending email to someone who did not explicitly give informed consent for his or her email address to be used in this way is […]
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