Dear Laura, I’ve been having a discussion with a colleague who is particularly frustrated by unwanted email he gets from retailers. Specifically, these are retailers who he’s never given an email address, but whose sites he’s browsed recently. He understands how retargeting works with web ads, but questions if it’s really acceptable to retarget in […]
We’re officially halfway through 2016, and looking forward to a slightly less hectic month around here. I hope you’re enjoying your summer (or winter, for those of you in the Southern Hemisphere). Our first June blog post marked the fifteen year anniversary of the very first anti-spam conference, SpamCon. As I noted, many […]
I’ve commented in the past about how I can usually tell when an ISP makes filtering changes because all my calls relate to that ISP. The more recent contender is Gmail. They made changes a few months ago and a lot of folks are struggling to reach the inbox now. What I’m seeing, working with […]
One of the questions asked of my panel during Connections 16 last month was who owns the inbox. My point of view is that the end user owns the inbox, with a few minor exceptions. For instance, in the case of a business, the business owns the inbox. With email marketing, the marketing is entering […]
With all the emphasis on getting the technical right, there seem to be people who think their mail will be delivered as long as the technical is right. Getting the technical right is necessary for good inbox delivery, but it’s not sufficient. The most important part of getting mail to the inbox is sending mail […]
Companies are always trying to find new ways to use and abuse email. My mailbox has been rife with mail from companies trying to sell me stuff for my business. It’s been interesting to watch the new ways they’re trying to get attention, while not honoring the most important rule of email marketing. Marketing Automation […]
Here at the Atkins house we’re still both recovering from the M3AAWG plague. I don’t know what it was that we shared during the conference, but it’s knocked many folks over. I don’t have a lot to blog about this afternoon so I was looking through some of my old blog posts to get at […]
One thing almost every ESP delivery person has dealt with, at one time or another, is a customer complaining about being unable to send to a purchased list. Inevitably, the customer will say “But other-ESP lets us send to purchased lists, why won’t you?” I’ve heard this over and over from many different colleagues. Of […]
RadioShack is putting their assets up for sale including more than 65 million customer records and 13 million email addresses. Many are up in arms about the sale of personal data including the Texas Attorney General and AT&T who both want the data destroyed. Part of the controversy is that RadioShack’s privacy policy states the […]
At the recent Sendgrid Emailmatter’s conference Sally Lehman advised attendees to “Treat someone’s inbox like it was their home.” This is advice I’ve been giving clients for a long time. I think it’s even more relevant now as so many people have data enabled phones and are checking email so frequently. It’s not just their […]
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