I’m thrilled to be one of the email experts speaking at the 2016 predictions webinar hosted by SparkPost.
Come join us!
January 7, 2016
10 experts in 50 minutes: predictions for 2016
07January
December 4, 2015
November 2015: The month in email
04December
As we head into the last month of the year, we look back at our November adventures. I spoke twice this month, first at Message Systems Insight in Monterey (my wrap-up post is here) and then with Ken Magill at the at the 2015 All About eMail Virtual Conference & Expo (a short follow-up here, and a longer post on filters that came out of that discussion here.). Both were fun and engaging...
November 12, 2015
Thanks for the great session
12November
I had a great time answering questions at the 2015 All About eMail Virtual Conference & Expo today. Thanks so much to everyone who participated and asked questions. They were great and I’m sorry we didn’t have more time. I did get some questions on twitter (@wise_laura) afterwards. One was about an example I gave to explain how filters are complex. There have been rumors going...
November 11, 2015
All About Email: Q & A session tomorrow
11November
Live! Tomorrow! the 2015 All About eMail Virtual Conference & Expo. 12:30 Eastern, 9:30 Pacific. Come hear Ken ask me about email and contribute your own questions!
Want to ask about spamtraps? Purchased lists? How about engagement? Just want to listen to what myths other people are interested in asking about? Come and listen.
November 5, 2015
Deliverability, email and lessons learned from Insight2015
05November
Deliverability is a challenge, I think everyone who has ever tried to send bulk mail will acknowledge that. There are a lot of reasons for this. One of the big reasons is that there are bad players who spend a lot of time trying to get around filters. And a lot of these people are sending very bad mail. Phishing. Spear Phishing. Viruses. Malware. Email is a prime vector for a lot of criminals. A...
November 3, 2015
Insight 2015 and upcoming talks
03November
In about an hour I will be heading down to Monterey to give a talk at the MessageSystems Insight 2015 conference. I really wanted to go to the whole conference, as I’ve heard great things about previous ones. It just didn’t work with my schedule. I’ll be around this afternoon and tomorrow morning, though. So if you’re there, do drop by and say Hi! If you’re not at...
November 2, 2015
Truths and Myths about email deliverability
02November
Ken Magill will be interviewing me on the Truths and Myths of Email Deliverability, November 12 at the 2015 All About eMail Virtual Conference & Expo. Ken has a bunch of questions he wants to ask me, but he’s also expecting to take a lot of questions from the audience as well. Speaking of myths, there has been discussion lately about recycled spamtraps. Apparently, there are people who...
September 16, 2015
We're hiring again and travel
16September
We’re looking for a new employee. Full job details are available on our career page. I’m excited with how the company is growing and developing. I’m looking forward to seeing the candidates and what they can bring to us. For those of you going to the APSIS Email Marketing Evolved conference next week, I hope you will stop by and introduce yourself. I’ll be presenting at...
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