Like many people, I make purchases online. This usually means the vendor adds me to their mailing list. I normally don’t care, that mail all filters to my “commercial” folder (my own personal version of tabs) and I can browse it at my leisure. At this time of year, though, email marketers go into a bit of overdrive and that folder fills with 20 – 30 or more emails a day...
I unsubscribe from a lot of opt-in lists around this time of year. I’m generally unbothered by a couple emails a week from companies I’ve purchased from in the past. But, a lot of these companies drastically increase their volume mid-November. I may not be averse to 3 emails a week, but that absolutely does not mean I want 2 emails a day. One of those vendors presented me with one of...
Yesterday I posted about why the reasons a lot of people give for not unsubscribing from spam are mostly wrong. Unsubscribing from spam doesn’t seem to confirm your address and it doesn’t seem to increase your spam load. But does that mean you should unsubscribe from spam? I’m not sure about that. I’ve been working on a project where I am unsubscribing from every message...
Having been around the email and anti-spam industry for a while, I’ve just about seen and heard it all. In fact, sometimes I’ve been around for the beginning of the myth. One myth that seems to never actually go away is “unsubscribing just confirms you’re a real address and your address will get sold and your spam load will explode.” This is related but orthogonal to...
One of the big arguments various mailers make is that they make it easy for users to opt-out of mail, so it’s not a big deal. Users who don’t want to receive the mail, can make it stop. This was one of the guiding principles of CAN SPAM. The sender can make the decision to send mail to any recipient but they have to offer an opt-out. The problem is there are a lot of major companies...
The folks at The Daily Show, who brought us the wonderful term “High Volume Email Deployer” so very long ago, are once again leading the way in new unsubscribe technology. Unsubscribe by television. Meanwhile, the folks at The Daily Mash have a different unsubscribe suggestion. MEMBERSHIP of networking website LinkedIn can only be terminated by destroying its corporate headquarters...
Earlier this month I mentioned that a number of people were seeing issues with multiple links in emails being clicked by Barracuda filters. I invited readers to contact me and provide me with any information or evidence they had. Not only did a number of senders contact me, but one of the support reps at Barracuda also contacted me. At issue is a part of the Barracuda email filter call the intent...
We recently renewed our support contract with VMWare. It’s a weirdly complicated system, in that we can’t buy directly from VMWare, but have to buy through one of their resellers. In this case, we purchased the original hardware from Dell, so we renewed our contract through Dell. Dell sends my email address over to VMWare as part of the transaction. My only role in this is as CFO. I...
I have been talking with a company about their unsubscribe process and their placement of all email preferences behind an account login. In the process, I found a number of extremely useful links about the requirements. The short version is: under the 2008 FTC rulemaking senders cannot require any information other than an email address and an email preference to opt-out of mail. That means...
I discovered, inadvertently, that there is a business networking site modeled after dating site. If you’re selling something you go on the site and register as a seller. If you’re buying something you go on the site and register as a buyer. Buyers can post RFIs and sellers can respond. Decent enough business model, they’ve even fleshed it out so the site itself acts as an...
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