This is an actual opt-out link that came in a recent email. Sadly, this is a real company, listed on the NYSE sent by a major ESP.
February 20, 2013
TWSD: Hiding the opt-out
20February
January 16, 2013
Does CAN SPAM require multiple opt-outs on emails?
16January
Today’s Wednesday question comes from M. B. My company sometimes sends mail to our list on behalf of 3rd parties. A recent 3rd party told us that CAN SPAM requires the email contain their opt-out link as well as ours. Is this correct?” The FTC’s most recent rulemaking says specifically that this sort of multiple opt-out is confusing for the consumer and the only company that...
January 4, 2013
Increasing engagement for delivery?
04January
I’ve talked a lot about engagement here over the years and how increasing engagement can increase inbox delivery. But does driving engagement always improve delivery? Take LinkedIn as an example. LinkedIn has started to pop-up a link when users log in. This popup suggests that the user endorse a connection for a particular skill. When the user clicks on the popup, an email is sent to the...
November 19, 2012
Yahoo changes
19November
Thanks to tips by a couple blog readers and some clients, I have been looking into Yahoo disabling links in the bulk folder. It does appear Yahoo is no longer allowing users to click on links in emails that Yahoo places in the bulk folder. In fact, some of the spam in my Yahoo mailbox even has a notice about this. One of the interesting questions I’ve gotten about this is how it affects...
September 12, 2012
Let them go!
12September
Unsubscribing should be so simple. Even if someone signed up for mail, senders should let them go when they unsubscribe. Unfortunately, there are a lot of senders that make it difficult to unsubscribe. In fact, many companies are still hiding unsubscribe links behind login pages. Neither a sender nor any person acting on behalf of a sender may require that any recipient pay any fee, provide any...
September 10, 2012
Questions about CAN SPAM.
10September
In the US, the law governing the sending of commercial email is CAN SPAM. I’ve seen a number of questions about CAN SPAM recently. One came from twitter, where someone was asking if just having an email address meant permission to send to it. Clearly, just being able to dig up an email address doesn’t imply permission to send marketing or commercial email to it. I can promise you...
August 2, 2012
Check what now?
02August
A client sent me a shot of a page where they were attempting to change their preferences at a website. This is one of my long time clients, and someone who has been in email marketing for years. He tells me that he spent quite a long time staring at the screen trying to figure out what he was supposed to do to opt out. I hesitate to say that intentionally make it difficult for recipients to opt...
July 23, 2012
Leaving money on the table
23July
On August 1 two domains in the Netherlands are going away: wanadoo.nl and orange.nl. Current users of these domains are being transitioned to new addresses at online.nl. Mailchimp has more information and links. This is a good time for all of us to consider how easy it is for a subscriber to change their address of record. Some senders just have the subscriber unsubscribe from one address and...
March 28, 2012
One Click, Two Click, Red Click, Blue Click
28March
I’ve seen a lot of discussion and arguments over the CAN SPAM rule about whether or not an unsubscribe needs to be a One-Click unsubscribe. It’s gotten so common, I have a stock email I use as a template when wading into such discussions. It’s probably useful for a lot of other people, too, so I thought I’d share. The regs say: § 316.5 Prohibition on charging a fee or...
February 1, 2012
What not to do
01February
There’s a London concert promoter that’s been spamming our old sales address for 5 or 6 years now. I’ve sent in complaints, I’ve tried to unsubscribe, and the mail still keeps coming. They managed to get through my filters, again, this morning. In a fit of frustration I tweeted about how frustrated I was that they would not stop spamming me. Well, that got someone’s...
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