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Tag: Yahoo

Ongoing Yahoo delays

I’ve been hearing from folks over the last few days that they’re seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they’re seeing some, but not all, customers affected. Other ESPs aren’t seeing any changes. It’s not just you. But it would be very worthwhile to dig into engagement and […]

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Yahoo Feedback Loop

If you are utilizing the Yahoo Complaint Feedback Loop, you should have received an email today about an upcoming change to the CFL. The message received was: “On June 29, 2015, we will transition Yahoo Complaint Feedback Loop (CFL) administration from Return Path to Yahoo Customer Care. We will continue sending spam reports during this […]

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May 2015: The Month in Email

Greetings from Dublin, where we’re gearing up for M3AAWG adventures. In the blog this month, we did a post on purchased lists that got a lot of attention. If you’ve been reading the blog for any length of time, you know how I feel about purchased lists — they perform poorly and cause delivery problems, […]

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Yahoo Mail Deliverability FAQ Updated

Yahoo has updated their FAQ and listed out a number of factors they use to determine if a mail message is spam. IP Address Reputation URL Reputation Domain Reputation Sender Reputation DomainKeys Identified Mail (DKIM) signatures DMARC authentication Autonomous System Number (ASN) reputation Autonomous System Number (ASN) is a globally unique number that is assigned […]

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Yahoo FBL Down

We’re seeing multiple reports that the Yahoo feedback loop stopped working some time in the past couple of days. If you’re not seeing reports, it’s not just you.

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Yahoo China Email Services Shut Down

Via mailing lists and Al Iverson’s Spamresource blog, Yahoo China domains (yahoo.com.cn and yahoo.cn) are no longer accepting email.  Yahoo announced in April of 2013 they are shutting down their email services in August of the same year and advises users to create new accounts with Alibana.  While the domains still have valid MX records, […]

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Email predictions for 2015

Welcome to a whole new year. It seems the changing of the year brings out people predicting what they think will happen in the coming year. It’s something I’ve indulged in a couple times over my years of blogging, but email is a generally stable technology and it’s kind of boring to predict a new […]

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Yahoo problems

I’m seeing scattered reports today that a lot of places are seeing backed up queues to Yahoo. They’ve had some problems over the last few days and seem to be still recovering. It’s looking like it’s something internal to Yahoo. One set of error messages I’ve seen reported by numerous people is: “451 4.3.2 Internal […]

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Yahoo.com on FCC wireless “do not mail” list

Update: As of mid-morning pacific time on 10/7 yahoo.com has been removed from the FCC list. As part of CAN SPAM the FCC maintains a list of wireless domains that require proof of permission to send mail to. Recently, various email folks noticed that yahoo.com was added to this list. According to the law, senders […]

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Fun with new mailservers

I’m building a new set of mailservers for wordtothewise.com – our existing mailserver was “I’ll repurpose this test box for a week” about four years ago, so it’s long past time. I tested our new smarthost by sending a test mail to gmail. This is the very first email this IP address has sent in […]

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  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


  • AOL FBL change

    Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. AOLlogoForBlogThe (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!No Comments


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