ArchiveOctober 2007

ISPs like boxes of meat

On the heels of JDs post about building relationships with ISPs, many of our Abacus customers and our ISP contacts have been commenting that boxes of meat are always welcome.
Please, remember to send them boxes of meat.
Meat may not get your email delivered, but it will make the ISPs remember you fondly.

The key to inbox delivery: make your email relevant.

Following on from previous posts here, here and here, JD Falk discusses ways to get your email into the inbox. Tactics that will actually improve your deliverability, yet have no bearing on what the ISP staff thinks about you: Sending mail that your recipients actually want Keeping your list clean (such that you don’t send unwanted mail) Using good data sources (such that you don’t...

Blacklisted on FiveTen: no big deal

Al posted an analysis on DNSBL Resource about the effectiveness of the FiveTen blacklist. He says: Analysis of the raw data suggests to me that Fiveten’s poor (high) false positive rates is primarily due to Fiveten’s listing of “bulk mailers that don’t require closed loop confirmation opt-in from all their customers.” As a result, Fiveten has thousands of senders listed that...

Viral Marketing by email

Matt talks about a new marketing report from the ThinData Newsletter. The Newsletter offers the following recommendations on using viral marketing as part of your next email campaign. State Your Purpose. Be very clear about your intentions with your viral program and about what you plan to do with the email addresses that you will be collecting. Respect Personal Information. Keep in-mind that the...

Relevancy, yet again

Email Insider has another post discussing how important relevancy is to getting email delivered.

Tools for monitoring email

A number of groups provide tools for monitoring email performance. Some of these tools are provided by ISPs, like Hotmail and AOL have postmaster webpages. Hotmail also provides things like SNDS so you can monitor what Hotmail is seeing about your network. Al has a new blacklist stats center over at DNSBL.com. Of interest is the accuracy of some of the widely used lists like Spamhaus, Spamcop...

MAAWG: Sender Best Practices

The MAAWG Sender Subcommittee has published a Sender Best Current Practices document. This document details what the current best practices in the sending industry are. Summarized the document says: Senders must get clear and conspicuous consent from recipients. In other words, recipients should know what they are signing up for and what kind of mail they should expect. Senders must provide...

Busy Busy.

Getting ready to head to MAAWG next week. We leave for the plane in a couple hours. I expect there will be some interesting information coming out of the talks and sessions and will be sharing some of the more interesting bits throughout the week. Also, Steve has written a new tool to visualize blacklists. He’s put up a beta version. It still has a few bugs and missing features, but there...

More on Relevancy

Al Iverson comments on information from Craig Spiezel at the Exacttarget customer conference this week. Craig confirms that MSN/Hotmail is also looking at user engagement, opens and moving mail out of the spam folder as part of their delivery metrics. Ultimately, engagement is the key to mitigating delivery issues when sending to Hotmail. Stop mailing to subscribers that never open or click on...

Yahoo blocks unauthenticated PayPal and eBay Mail

Yahoo announced this morning that over the course of the next few weeks Yahoo would roll out a new feature to their email that blocks any unauthenticated email from eBay and PayPal. In a blog post Nikki Dugan says: Our weapon is a technology Yahoo! spearheaded called DomainKeys, which uses cryptography to verify the domain of the sender. In overly simplified terms, if the email’s originating...

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