Email – and email filtering – makes a lot of use of DNS, and it’s fairly easy to miss something. Here are a few checklists to help: Data you need before you start: [table] Information,for example Return path / bounce address,bounces.myesp.com Mailserver hostname,mail4.myesp.com Mailserver external address,192.0.2.4 DKIM “d=”,greatbigmarketer.com DKIM selector,oct2012...
I’m working on stuff for MAAWG so I’m really not all that up on what’s happening in the world of email recently. A lot of folks are commenting on my AOL post, and I’m hearing that queues are backing up and emptying as AOL makes changes. One thing people have been asking me is if they should retry mail to the addresses that are bouncing. I say yes, absolutely. Some of the...
We cannot help endusers troubleshoot AOL connection problems. Please do not call. Please do not write. You need to talk to AOL. We are not AOL. We cannot help you. Over the last few months there have been ongoing mail problems at AOL. These problems are all over the map and are resulting in a lot of delayed and unsent email. People are reporting a number of different error messages from...
Canada passed an anti-spam law in 2010. Implementation of this law (CASL) were initially scheduled to go into effect in 2011. That deadline has passed and it’s not looking good for a 2012 date, either. Canada’s Radio-television and Telecommunications Commission is the agency responsible for enforcement and rulemaking. This week they published 2 bulletins to help guide companies on how...
Today’s question comes from Steve B. I wondered if you know much about hosted email providers such as google apps, Microsoft and yahoo. I have seen a rise in number of people using them to provide their corporate email service. I am using the same logic that the rules governing delivery to gmail will effect those using google hosted email for example. For Microsoft i have been using...
There has been a lot of discussion in various places recently about subject line length and how it affects email marketing. There have been multiple studies done on how the subject line affects opens and clicks. (Mailchimp, Alchemy Worx, Mailer Mailer, Adestra). The discussion has even spilled over into Ken Magill’s newsletter today. I’ve had a couple people ask me my opinion on...
You can trust the “experts” that populate Facebook. Or you can take An Introduction to Computer Networks from Stanford University. This is an introductory course on computer networking, specifically the Internet. It focuses on explaining how the Internet works, ranging from how bits are modulated on wires and in wireless to application-level protocols like BitTorrent and HTTP. It also...
Facebook hosted a DMARC interoperability event earlier this week. In terms of protocol development, interoperability events are a sign that the protocol is ready for more widespread use.
DMARC is a layer built on email authentication (SPF and DKIM) that provides brands with the ability to control use of their domains in email.
This week’s Wednesday question comes from Ryan W. I’ve been noticing a few e-mail accounts who reply to our e-mail sends with spammy type replies such as, “hey this is intense…..(link)” what do you think should we be removing those e-mails from our mailing? There is no real clear answer to this question, but it’s certainly one that deserves some discussion...
Today Return Path announced a partnership with Symantec to improve their anti-phishing product. Return Path is incorporating the Symantec Trusted Domain List into their authentication and filtering product to help customers protect their brands. Press Release Phishing scams affect everyone, and having a brand that is used in phishing can reduce consumer trust in that brand. Protecting brands in...
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