BLOG

Images, again

It’s a new year, but an old problem. Email with unloaded images.

Sure, you should be including critical content as text, and/or including alt-text as a normal part of your creative design process, but at the bare minimum you should look at what your mail looks like without images.

The last thing you want to do is send out email with just one strong call to action – the unsubscribe link.

Inbox__63056_messages__8_unread_-2

With images loaded it was a really nice year summary mail, with a link to web content they’d clearly spent a lot of effort on. Without images, it’s just a call to unsubscribe.

Comment:

Your email address will not be published. Required fields are marked *

  • AOL FBL change

    Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. AOLlogoForBlogThe (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!No Comments


  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments


  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments


Archives