ArchiveFebruary 2014

February 14, 2014

Using confirmation to get good email addresses

By laura
2 Min read
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14February

For 25 hours the group De La Soul is releasing their entire catalog for free online. What none of the articles are mentioning is that they’re using this to build their database of email addresses in a way that’s going to result in a clean database of high value email addresses. How are they doing that? By making sure the addresses belong to their fans before they actually give fans...

February 13, 2014

M3AAWG conference next week

By laura
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3 comments
13February

Next week is M3AAWG 30 in San Francisco. We’ll be there and are very excited to see the familiar faces and meet new people. I recently had someone ask me what would I recommend to someone going to their first M3AAWG conference. My recommendation to anyone in the sender or marketer space is to go to some of the talks that are not about email delivery. Go to the sessions that talk about...

February 12, 2014

Target breach started from email

By laura
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12February

According to Brian Krebs the compromise of Target’s POS system probably originated with a phishing attack against one of Target’s vendors. This attack compromised credentials of the HVAC vendor and possibly allowed the hackers entrance into Target’s systems. Interestingly, Brian mentions Ariba, a company I’ve been forced to deal by a large customer of ours. I’m not...

February 11, 2014

LinkedIn shuts down Intro product

By laura
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11February

Intro was the LinkedIn product that created an email proxy where all email users sent went through LinkedIn servers. This week LinkedIn announced it is discontinuing the product. They promise to find new ways to worm their way into the inbox, but intercepting and modifying user mail doesn’t seem to have been a successful business model.

February 10, 2014

Engagement, it's not what you might think

By laura
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10February

Most delivery experts will tell you that ISPs measure recipient engagement as a part of their delivery. That’s absolutely true, but I think there’s a language difference that makes it hard for senders to understand what we mean by engagement. ISPs, and other filtering companies, profile their user base. They know, for instance, who logs in and checks mail every day. They know who...

February 6, 2014

More on Newsmax and spam to political lists

By laura
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06February

Things are getting stranger and stranger with Newsmax and the politicians they’re managing lists for.  Earlier this week, recipients on Scott Brown’s list received emails with the subject line “5 Signs You’ll Get Alzheimer’s Disease.” The advertisement was for products and information from Dr. Blaylock, a contributor to Newsmax Health. Scott Brown told the political reporter at WMUR...

February 5, 2014

Contacting an ISP that doesn't have a postmaster page

By laura
3 Min read
3 comments
05February

How do you contact an ISP about a block that doesn’t have a postmaster page? While there’s no one answer, I do have some suggestions. Start by contacting the postmaster@ or abuse@ addresses. For smaller ISPs, the same people handling outbound abuse are the people handling inbound filtering. When you contact them have the following: What IPs you’re sending from. What the...

February 4, 2014

Problems with Yahoo FBL

By laura
1 Min read
5 comments
04February

There are a couple problems I’ve been alerted to with the Yahoo FBL today. The first comes from Michael Ellis and is about broken FBL reporting at Yahoo. [In Firefox and Chrome] If you see a email in the junk folder and open it, then click this is not spam; it tosses you out of the email and back into the junk folder list view and the email is still there. It has also reported it as another...

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