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Monthly Archives: November 2014

My holiday email prediction

I was on IRC with a group of ESP delivery specialists last week and one of them was looking for something to blog about. I suggested a list of holiday predictions. Not that I have a huge number of holiday predictions, but I did come up with one. During the holiday season at least one […]

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Yahoo problems

I’m seeing scattered reports today that a lot of places are seeing backed up queues to Yahoo. They’ve had some problems over the last few days and seem to be still recovering. It’s looking like it’s something internal to Yahoo. One set of error messages I’ve seen reported by numerous people is: “451 4.3.2 Internal […]

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Changing the email client

We’re in the thick of hiring and next week is Thanksgiving, so blogging is going to be very light for the next two weeks. One thing I have noticed is that lately there are attempts to “change how people interact with email.” Google released their Inbox product. And today I saw a post about an […]

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Cloud sending with Momentum from MessageSystems

Earlier this week MessageSystems announced a new cloud platform, SparkPost, letting smaller companies have access to the power of the MessageSystems’s Momentum platform. MessageSystems announced this at their user conference in San Diego. There was a lot of great information from ISPs and Momentum customers presented at the conference. If you get a chance check […]

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STARTTLS and misplaced outrage

About a month ago someone posted a heavily elided screenshot that they claimed was evidence of their ISP, AT&T, sabotaging SMTP connections being sent over their network, meaning that anyone could sniff their passwords and traffic. This is it:     Most email people looking at that saw the asterisks in the banner and went […]

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Email problems are costly

Last week Zulily released their quarterly earnings. Their earnings’ report was disappointing, resulting in a drop in their stock prices. The chairman of the company told reporters on a conference call that part of the reason for the drop in earnings were due to deliverability problems “at a large ISP.” Zulily ran into problems with a […]

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URL reputation and shorteners

A bit of  a throwback post from Steve a few years ago. The problem has gotten a little better as some shortening companies are actually disabling spammed URLs, and blocking URLs with problematic content. I still don’t recommend using a public URL shortener in email messages, though. Any time you put a URL in mail […]

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October 2014 – The Month in Email

October was action-packed at WttW. We wrapped up some big and interesting client projects (look for some case studies soon!), attended another great M³AAWG conference, and made an exciting announcement that we’re hiring a deliverability specialist. The combination of these frees up some more of my time for blogging, which I’ve really missed. Look for […]

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The best time to send email

This subject comes up over and over again. Many senders are convinced that there is a best time to send email. Countless research hours have been dedicated to finding that best time to send email. Numerous blog posts discuss what the best time to send email is. From my perspective, there are better places for senders […]

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The long tail of domains

I frequently get clients telling me that they have about 15 (20, 30) major domains on their list, and then a long tail of domains with only a couple of recipients. If you sort simply by the left hand side of the @, that’s true. When you’re sending email, it’s not just the domain in […]

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