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Yearly Archives: 2017

Pie

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Happy Thanksgiving

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Busiest email time of the year

Everyone ready for Black Friday and Cyber Monday campaigns? I know many retailers are already mailing, my inbox is exploding with offers. For me, this is often a quiet time of the year. As a strategist, most of my worked happened months ago. Now, it’s time for execution. I wish everyone a successful week of […]

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Catchall domains

Catchall domains accept any mail to any email address at that domain. They were quite common, particularly at smaller domains, a long time ago. For various reasons, most of them having to do with spammers, they’re less common now. Most folks think catchall domains are only used for spamtraps. As a consequence, many of the […]

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SendGrid IPO

Congrats to the folks at SendGrid for raising over 130 million in their IPO yesterday. Also, cool stock symbol, bro.  

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Spike in Yahoo error codes

A number of people have mentioned over the last couple weeks that they’re seeing a spike in Yahoo rejecting mail with 554    delivery error: dd Requested mail action aborted Discussions on various mailing lists indicate these messages are related to inactive accounts. Addresses that bounce at Yahoo with these codes should be handled as inactive […]

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Permission and B2B spam

Two of the very first posts I wrote on the blog were about permission (part 1, part 2). Re-reading those posts is interesting. Experience has taught me that recipients are much more forgiving of implicit opt-in than that post implies. The chance in recipient expectations doesn’t mean, however, that permission isn’t important or required. In fact, […]

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Today is one of those days I just want to argue with all the subject headers of the marketing email I get. — John Scalzi (@scalzi) November 10, 2017

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Subscription bombing and abuse prevention

A few weeks ago ProPublica was the victim of a subscription bomb attack. Julia Angwin found my blog post on the subject and contacted me to talk about the post. We spent an hour or so on the phone and I shared some of the information we had on the problem. Julie told me she […]

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Interacting in professional fora

There are a bunch of online communities – mailing lists, Slack channels, etc. – where “people who do email” interact. Some of them are open to anyone to subscribe, some of them are semi-private and require an invitation, others are closed and only available by invitation and yet others are associated with trade associations and […]

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