This summer Yahoo shook up the email ecosystem by publicly announcing they were recycling usernames. The shakeup wasn’t so much that they were recycling usernames, but that they did it in a way that compromised user information and account security. Any user that had an account tied to a recycled Yahoo account is at risk for having their PII leaked. Folks are still dealing with the fallout...
Payday loan mail
Mickey has a great story of what happened when he gave a lead gen company his email address. Over 200 emails in 2 weeks from companies that seem unrelated to the signup company. It’s this behavior by PayDay senders that causes their mail to be filtered and has caused many, many ESPs just to prohibit that kind of mail on their systems. It’s very much the ugly underbelly of email...
GitHub signup
GitHub is a site where developers can share code with one another. It is widely used by open source developers. Their user base is made up of geeks and people who want a lot of control over their mailbox.
Their email signup process reflects the sensibilities of their market, without being difficult to manage or understand.
What happens when you apply for a PayDay loan
From NPR. I’ve had clients over the years who were email marketing agencies selling leads to lenders. Their delivery is horrible, even when they’re doing all the “right things” for email. I’ve come to the conclusion that PayDay lenders are a lot like lawyers: “95% of them give the rest a bad name.” PayDay loans are the one area where content trumps...
The Internet is for Spam
Eggs, ham, sausage and spam. Some say the Internet is for porn; but you know that in truth the Internet is for spam. As communication technologies got cheaper, the cost of grabbing a megaphone and jamming it up against the aching ear-drums of an advertising-jaded public collapsed: Meanwhile, the content-is-king mantra of the monetization mavens gridlocked the new media in an advertising-supported...
Getting spamcop summary reports
1) Create a spamcop account at , once you get your password mailed to you, login to the account. 2) Request reports by clicking on “request reports” . Spamcop takes most formats of IP addresses that people normally use. 3) Reports will come in aggregate and look like: IP_Address Start/Length Trap User Mole Simp Comments RDNS 10.10.10.41 Oct 16 18h/20 51 0 0 0 delisted...
Tor cleans up their lists
Recently I got an email from Tor. Apparently they’re watching their opens and clicks and they noticed I hadn’t loaded any images recently. We notice you haven’t opened the Tor.com newsletter in a while, and that’s okay: we know you’re busy. That’s why we create our newsletter from scratch each week, to highlight the articles we think you’ll love and round...
This month in email: October 2013
What did we talk about in October? Let’s take a look back over this month. The email industry A number of things happened this month in the industry. The J.D. Falk award was given to Gary Warner for his work in education. We also discussed problems at SORBS and changes at Spamcop. It was also Yahoo!’s 16th birthday this month. Delivery and spam Inspired by conversations with...
Changes at Spamcop
Earlier this week some ESPs started asking if other ESPs have seen an uptick in Spamcop listings. The overwhelming answer (9 of 11 ESP representatives) said yes. I’ve also had clients start to ask me about Spamcop listings. All in all, there seems to be some changes at Spamcop that means more senders are showing up on the Spamcop radar. Luckily, Spamcop provides us some insight into their...