A few years ago I subscribed to a financial website that emails out articles about investing as well as a recap of your investments. For the first few months I enjoyed reading these emails but as time went on, I found them less valuable and receiving them every other day they turned into a burden to clean up and deal with. My options were to either unsubscribe or I could create a rule in Outlook...
Earlier this month Google announced a new set of tools for senders at their Postmaster Tools site. To get into the site you need to login to Google, but they also have a handy support page that doesn’t require a login for folks who want to see what the page is about. We did register, but don’t send enough mail to get any data back from Google. However, the nice folks at SendGrid were...
On Monday I talked about how big IPv6 address space is, and how many IPv6 addresses will be available to end users. We’re mostly an email blog, though, so what’s the relevance to sending email? If the recipient you’re sending to has an IPv6 mailserver you can send mail to them over IPv6, if you choose to. If they only have an IPv6 mailserver, with no IPv4 mailserver at all then...
Yesterday LinkedIn announced they’re decreasing the amount of mail they’re sending to users. For every 10 emails we used to send, we’ve removed 4 of them. Already, member’s complaints have been cut in half. And this is just the beginning. Less Email from LinkedIn This is good news for a lot of people, as LinkedIn’s sending practices have always been aggressive. The send a lot of...
IPv6 is big. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is. I mean, you may think it’s a long way down the road to the chemist, but that’s just peanuts to IPv6. The old Internet, the one you’re probably using right now, runs on IP version 4. IPv4 addresses have numbers and dots; they look like 172.224.4.56. There are about 4,009,754,624...
Microsoft Send is a new mail client by Microsoft for iPhones and soon Windows Phone and Android phones. Send is designed to send quick, short messages to contacts. Instead of building a chat application build on a proprietary protocol, Send sends and receives its messages over email and uses your existing mailbox to handle the messages. What makes Send neat is that I can start a conversation...
As of 7/22/15, 1:17 PM, Google reports the issue is resolved. Over on the mailop list multiple people are reporting delivery problems to Gmail. The Google status page confirms this: 7/22/15, 12:14 PM: We’re investigating reports of an issue with Gmail. We will provide more information shortly. Users may experience message delivery delays. These delays are happening over both IPv4 and...
Yesterday I talked about how data collection, management, and maintenance play a crucial role in deliverability. I mentioned, briefly, the idea that bad data can accumulate on a list that isn’t well managed. Today I’d like to dig into that a little more and talk about the non-permanence of email addresses. A common statistic used to describe list churn is that 30% of addresses become...
Last week I had the pleasure of speaking to the Sendgrid Customer Advisory Board about email and deliverability. As usually happens when I give talks, I learned a bunch of new things that I’m now integrating into my mental model of email. One thing that bubbled up to take over a lot of my thought processes is how important data collection and data maintenance is to deliverability. In fact...
“Maybe things aren’t broken-broken,” [Laura] said. “Maybe you could be doing a little better. We can sit down and talk with you about where you want to be. And then we can work with you to identify how you can get from where you are to where you want to be without hurting your deliverability. “Email is a really special place because the consumer has so much more power than the marketer in terms...
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