CategoryIndustry

OTA joins the ISOC

The Online Trust Alliance (OTA) announced today they were joining forces with the Internet Society (ISOC). Starting in May, they will operate as an initiative under the ISOC umbrella. “The Internet Society and OTA share the belief that trust is the key issue in defining the future value of the Internet,” said Internet Society President and CEO, Kathryn Brown. “Now is the right time for these two...

News in the email space

Various things happening in the email space recently that are worth mentioning but don’t have enough to justify a whole blog post. Verizon announced a new umbrella company for the AOL and Yahoo media properties, including things like Engadget, Huffington Post. Based on the various press articles I’ve seen this doesn’t appear to affect the email handling for either set of domains...

Fraudulent signups or spam?

This morning I got spam from a major data broker / ESP / credit reporting agency claiming I’d signed up on some college website. In the UK. To check my credit score. Uh. No. No I didn’t. Of course, it’s very possible someone did use my email address when signing up for something at a UK university.  They probably got a t-shirt or free pizza out of it. But that doesn’t...

AOL accidentally hard bounces valid mail

Last night (Mar 29, 2017) between about 8pm Eastern and 9:30pm Eastern AOL suffered a technical issue. Every email sent to them received a “Recipient address rejected” reply.  One example of the error message: Mar 29 20:45:12 p2-lvmail11 lsb1-99-208-250/smtp[22251]: A88DFC2DBE9: to=<redacted@aol.com>, relay=mailin-01.mx.aol.com[64. 12.91.195]:25, delay=0.18, delays=0.01/0/0.14/0...

What about the botnets?!

Botnets are a huge problem for a number of reasons. Not only are they used to send spam, they’re also used in criminal activities. One of the major challenges in dealing with botnets is finding and stopping the people who create and use them. Why? Because the internet is global and crime tends to be prosecuted within local jurisdictions. Catching someone running a botnet, or involved in...

Truth of Consequences

“If you want to use another means that violates the law, and every common definition of “spam”, then by all means, go ahead. You can enjoy fines and being added to the ROKSO database,” says a comment on my recent COI blog post. It’s both disconcerting and entirely predictable. My post was a discussion of what to do with addresses that don’t confirm. Data tells us that...

Security, safety and the cavalry

In some ways it’s been really hard to focus on email for the last few months. There are so many more important issues in the world. Terrorism, Brexit, the US elections compromised by a foreign government, nuclear threats from multiple countries, the repeal of ACA, mass deportations and ICE raids here in the US.  I find myself thinking about what to blog. Then I glance at the news and wonder...

11 Innovators in the Email Game

Today AWeber published a link to 11 innovators in email marketing. I’m honored to be one of them. I don’t really think of myself as a marketer, I’m a delivery person. My job, really, is to help clients devise email strategies (and overall digital marketing strategies) that result in inbox delivery. When I started, there were some significant divides between email marketing and...

Indictments in Yahoo data breach

Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo’s servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media...

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