At the end of last year, Steve wrote a post about the different types of authentication. I thought I’d build on that and write about the costs associated with each type. While I know a lot of my readers are actually on the sending side, I’m also going to talk about the costs associated with the receiving side and a little bit about the costs for intermediaries such as CRM systems or...
We make email better.
Word to the Wise helps email marketers create more effective email messages, programs and infrastructures. We advise you how to skillfully navigate the constant business, technology, and policy challenges so your messages reach your customers.
We can help you with your email strategy, deliverability challenges and many other email issues.